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Breadcrumb schema: showing where a page sits in your site

Breadcrumbs help readers back up a level, and the markup tells Google the page's place in the site.

Author: HD4 min read

Table of contents
  1. Key takeaways
  2. What it is
  3. How to add it
  4. Let the audit add it
  5. See it on your own site
  6. Sources

What it is#

A breadcrumb trail shows the path to a page: Home, then Guides, then this guide. Google's breadcrumb documentation describes BreadcrumbList markup for it.

How to add it#

  1. Show a visible trail on the page.
  2. Add BreadcrumbList with one item per level, in order.
  3. Test the page with Google's Rich Results Test.

Let the audit add it#

The audit adds structured data, breadcrumbs included, where a page is missing it.

See it on your own site#

The free website check reads a site you name and reports what holds its pages back, with no account and no card. It changes nothing on your site.

Run the free website check

Sources#