SEO glossary
The terms PageSoar uses, in plain words.
- Alt text
- A short written description of an image, read aloud by screen readers and used by search engines when the image cannot be seen. How PageSoar handles it
- Canonical link
- A tag that tells search engines which address is the main one when the same content can be reached at several, so their signals are not split. How PageSoar handles it
- Click-through rate (CTR)
- The share of people who saw your page in search results and clicked it: clicks divided by impressions. How PageSoar handles it
- Conversion rate
- The share of visitors who complete the action you want, such as sending a form or asking for a demo. How PageSoar handles it
- Google Analytics
- Google's tool for counting what visitors do on your site: where they came from, which pages they saw and which actions they took. How PageSoar handles it
- Google Search Console
- Google's free tool that reports how your pages appear in Google search: impressions, clicks, average position and problems Google found. How PageSoar handles it
- Heading structure
- The outline of a page made by its headings: one main heading (H1) and sub-headings (H2, H3) beneath it. It tells readers and search engines what the page covers and in what order. How PageSoar handles it
- Impressions
- The number of times a page appeared in search results, whether or not anyone clicked it. How PageSoar handles it
- Meta description
- The one or two sentences shown under a page's title in search results. It does not change rankings directly, but a clear one earns more clicks. How PageSoar handles it
- Noindex
- An instruction that asks search engines to leave a page out of their results. Set by mistake, it hides a page that should be found. How PageSoar handles it
- Search intent
- What a person actually wants when they type a query: to learn, to compare, to buy or to find one site. A page ranks better when it answers that need.
- Structured data
- Machine-readable labels in a page's code that say what it contains, such as a product, an article or a question and answer, so search engines can show richer results. How PageSoar handles it
- Title tag
- The page title shown in the browser tab and as the blue headline in search results. It is the strongest single line of text you control for a page's ranking and its clicks. How PageSoar handles it