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What is PageSoar?Try the PageSoar demoWhat's new in PageSoarRunning the free website checkYour first ten minutes in PageSoarWhat the Home screen showsHow the Getting started guide worksHow to choose your goalFinding and fixing
How a change goes live: draft, review, publish, checkWhat the agent changes by itself, and what waits for youWhat the SEO audit screen showsHow to find and filter your pagesWhat the page audit showsWhat site-wide issues mean and how to clear themHow to add internal links and untangle pages that competeHow page types are scored and how to change the standardsHow to change many pages at once with Bulk optimizeBroken links, redirects and page speedWhat the Market position screen showsHow to see what changed in your marketHow to choose your next movesHow to find sites that should link to youHow to check if Google's AI answers name youHow to choose what to write nextWhat the Meta Ads screen showsHow to save a filtered list as a viewProving it worked
How PageSoar measures whether a change workedHow to read the Did it work? screenWhat the Weekly briefing showsWhere your visits come from: the Channels screenHow to compare pages and build a dashboardWhich kinds of fix move clicks most: the Impact rankingHow to run a held-back experiment and log what you expectHow to track your search rankingsWhat the Needs attention screen is telling youHow to generate a report deckHow to be told when a number movesHow to log what you expect a change to doConnecting your site
Which sites PageSoar can publish toConnect Google Search Console and AnalyticsWhen a connection does not workHow to connect your website and GoogleHow to check your site's connection healthHow to request a custom connectorConnect WordPress to PageSoarConnect Ghost to PageSoarConnect a git repositoryConnect a Python appConnect Shopify to PageSoarConnect Webflow to PageSoarConnect Wix to PageSoarAsking your data
Asking your data in plain wordsHow to check a draft before it goes liveHow to check a rival's websiteSEO basics
What a title tag is and how to write a good oneWriting meta descriptions that earn clicksHeading structure: H1 to H3 explainedHow to write helpful image alt textWhat a canonical tag is and when to use itRedirects: 301 versus 302 and how to avoid chainsWhat an XML sitemap does and how to check yoursRobots.txt: what it blocks and common mistakesWhat structured data is and which types matter for a small businessHow to fix duplicate contentMobile-friendliness: what to checkHTTPS and why browsers warnWhat keyword research is and how to startSearch intent: the four kinds and how to match a page to oneLong-tail keywords for small businessesHow to write a page that answers a searchInternal linking basicsWhat backlinks are and how to earn them honestlyAnchor text explainedWhat E-E-A-T means in practiceContent refreshes: when and how to update an old pageKeyword cannibalization: how to spot and fix itLocal SEO basics and a Google Business Profile checklistHow to read a search results page (SERP features)Core Web Vitals explained: LCP, CLS and interaction speedHow to speed up a slow page: images, caching and scriptsWhat Google Search Console shows: queries, pages, clicks, impressions and positionWhat Google Analytics measures: users, sessions and eventsSetting up a conversion or key eventClick-through rate: what is normal and how to raise itBounce rate versus engagement rateUTM tags: tracking campaigns correctlyHow to run a simple before-and-after SEO test, and why correlation misleadsSeasonality: why traffic moves without any change from youWhat a Google algorithm update is and how to respondA monthly SEO reporting checklist for a small teamYour team and your data
Roles and approvalsIs my site safe with PageSoar?Billing, plans and cancellingHow to approve or send back a proposed changeAssigned and Decided: where your work and past decisions livePick the goal that counts as a winTeach PageSoar your brand voiceList what your product has todayCheck what PageSoar knows about your site and rivalsIgnore pages, or keep them out of GooglePublish your award badges so Google can show themCustom modules: parts built for your accountPeople, roles, company name and appearanceTarget site and the write testHow notifications and the weekly summary workHow to get back something you removedGlossary
SEO glossary A to ZInternal linking basics
Internal links connect your own pages so visitors and search engines can find them and understand how they relate.
An internal link goes from one page of your site to another. You control every one of them, which makes them the cheapest lever in search strategy.
Why they matter#
- Discovery. A crawler finds pages by following links. A page nothing links to is an orphan page and may never be found.
- Context. The words of a link, see anchor text, tell a search engine what the target is about.
- Importance. Pages linked from many places, and from your home page, signal that they matter. Pages many clicks from the home page, see click depth, are found less often.
- Visitors. A link at the right moment moves a reader toward an enquiry.
How to do it by hand#
- List your money pages. The services, products and enquiry pages that earn leads.
- Find your supporting pages. Guides and articles about the same topics.
- Link supporting pages to money pages where the text naturally mentions the service, with words that describe the target.
- Link money pages to the helpful guides a buyer would want before deciding.
- Check the menu and footer. Key pages should be reachable in two or three clicks.
- Fix dead ends and broken links. Every page should offer a next step, and a broken link wastes the visit.
A simple structure#
Group pages by topic. One main page covers the topic broadly, see pillar page, and narrower pages link up to it and across to each other. The main page links back down to them.
Common mistakes#
- Linking every page to every other page. Too many links dilute each one.
- Using "click here" or "read more" as the link words.
- Linking only from the menu. Links inside the text are read as more meaningful.
- Forgetting new pages. Each new page needs at least one link in from an existing page.
A ten-minute audit#
Pick your most important service page. Search your site for its topic and note every page that mentions it. How many of them link to the service page? Add the missing links where they read naturally, and repeat for your next most important page. Small, steady passes beat one big rebuild.
PageSoar's guide how to add internal links shows how it handles this.