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What is PageSoar?Try the PageSoar demoWhat's new in PageSoarRunning the free website checkYour first ten minutes in PageSoarWhat the Home screen showsHow the Getting started guide worksHow to choose your goalFinding and fixing
How a change goes live: draft, review, publish, checkWhat the agent changes by itself, and what waits for youWhat the SEO audit screen showsHow to find and filter your pagesWhat the page audit showsWhat site-wide issues mean and how to clear themHow to add internal links and untangle pages that competeHow page types are scored and how to change the standardsHow to change many pages at once with Bulk optimizeBroken links, redirects and page speedWhat the Market position screen showsHow to see what changed in your marketHow to choose your next movesHow to find sites that should link to youHow to check if Google's AI answers name youHow to choose what to write nextWhat the Meta Ads screen showsHow to save a filtered list as a viewProving it worked
How PageSoar measures whether a change workedHow to read the Did it work? screenWhat the Weekly briefing showsWhere your visits come from: the Channels screenHow to compare pages and build a dashboardWhich kinds of fix move clicks most: the Impact rankingHow to run a held-back experiment and log what you expectHow to track your search rankingsWhat the Needs attention screen is telling youHow to generate a report deckHow to be told when a number movesHow to log what you expect a change to doConnecting your site
Which sites PageSoar can publish toConnect Google Search Console and AnalyticsWhen a connection does not workHow to connect your website and GoogleHow to check your site's connection healthHow to request a custom connectorConnect WordPress to PageSoarConnect Ghost to PageSoarConnect a git repositoryConnect a Python appConnect Shopify to PageSoarConnect Webflow to PageSoarConnect Wix to PageSoarAsking your data
Asking your data in plain wordsHow to check a draft before it goes liveHow to check a rival's websiteSEO basics
What a title tag is and how to write a good oneWriting meta descriptions that earn clicksHeading structure: H1 to H3 explainedHow to write helpful image alt textWhat a canonical tag is and when to use itRedirects: 301 versus 302 and how to avoid chainsWhat an XML sitemap does and how to check yoursRobots.txt: what it blocks and common mistakesWhat structured data is and which types matter for a small businessHow to fix duplicate contentMobile-friendliness: what to checkHTTPS and why browsers warnWhat keyword research is and how to startSearch intent: the four kinds and how to match a page to oneLong-tail keywords for small businessesHow to write a page that answers a searchInternal linking basicsWhat backlinks are and how to earn them honestlyAnchor text explainedWhat E-E-A-T means in practiceContent refreshes: when and how to update an old pageKeyword cannibalization: how to spot and fix itLocal SEO basics and a Google Business Profile checklistHow to read a search results page (SERP features)Core Web Vitals explained: LCP, CLS and interaction speedHow to speed up a slow page: images, caching and scriptsWhat Google Search Console shows: queries, pages, clicks, impressions and positionWhat Google Analytics measures: users, sessions and eventsSetting up a conversion or key eventClick-through rate: what is normal and how to raise itBounce rate versus engagement rateUTM tags: tracking campaigns correctlyHow to run a simple before-and-after SEO test, and why correlation misleadsSeasonality: why traffic moves without any change from youWhat a Google algorithm update is and how to respondA monthly SEO reporting checklist for a small teamYour team and your data
Roles and approvalsIs my site safe with PageSoar?Billing, plans and cancellingHow to approve or send back a proposed changeAssigned and Decided: where your work and past decisions livePick the goal that counts as a winTeach PageSoar your brand voiceList what your product has todayCheck what PageSoar knows about your site and rivalsIgnore pages, or keep them out of GooglePublish your award badges so Google can show themCustom modules: parts built for your accountPeople, roles, company name and appearanceTarget site and the write testHow notifications and the weekly summary workHow to get back something you removedGlossary
SEO glossary A to ZBounce rate versus engagement rate
Bounce rate and engagement rate are two sides of the same measurement, and neither says on its own whether a page did its job.
Both numbers describe whether a visit did anything beyond arriving. They are measured differently in older and current versions of Google Analytics, which is the first thing to get straight when someone quotes you one.
Bounce rate#
In older Analytics, a bounce was a visit with a single page view and no other action. Someone who read your whole article for five minutes and left counted as a bounce, exactly like someone who left after one second. That made the number blunt.
Engagement rate#
Current Google Analytics counts a session as engaged if it lasts at least 10 seconds, or includes a key event, or has at least two page views. The engagement rate is the share of sessions that were engaged. Its bounce rate is simply the opposite: sessions that were not engaged. A 70 percent engagement rate means a 30 percent bounce rate.
How to read them#
- Compare like with like. A blog post that answers a question quickly will bounce more than a pricing page, and that is fine. A pricing page with high bounce is worth a look.
- Split by source. Visits from search and visits from a paid advert behave differently, and a mismatched advert shows up as a spike in bounce.
- Split by device. A page that works on a laptop can be hard to use on a phone.
- Read it alongside your key event rate. Low engagement with steady leads is not a problem; high engagement and no leads is.
What to do when it looks bad#
- Open the page on a phone and look at what a visitor sees first. Is it what they searched for?
- Check how fast it loads. See how to speed up a slow page.
- Check there is a clear next step. A page with no call to action gives interest nowhere to go.
- Change one thing and measure again.
Common mistakes#
- Treating a high bounce rate as proof of a bad page.
- Comparing a number from an older report with one from the current version.
- Chasing the number by splitting content over several short pages, which hurts the reader and improves nothing real.
For where visits come from in PageSoar, see where your visits come from.