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What is PageSoar?Try the PageSoar demoWhat's new in PageSoarRunning the free website checkYour first ten minutes in PageSoarWhat the Home screen showsHow the Getting started guide worksHow to choose your goalFinding and fixing
How a change goes live: draft, review, publish, checkWhat the agent changes by itself, and what waits for youWhat the SEO audit screen showsHow to find and filter your pagesWhat the page audit showsWhat site-wide issues mean and how to clear themHow to add internal links and untangle pages that competeHow page types are scored and how to change the standardsHow to change many pages at once with Bulk optimizeBroken links, redirects and page speedWhat the Market position screen showsHow to see what changed in your marketHow to choose your next movesHow to find sites that should link to youHow to check if Google's AI answers name youHow to choose what to write nextWhat the Meta Ads screen showsHow to save a filtered list as a viewProving it worked
How PageSoar measures whether a change workedHow to read the Did it work? screenWhat the Weekly briefing showsWhere your visits come from: the Channels screenHow to compare pages and build a dashboardWhich kinds of fix move clicks most: the Impact rankingHow to run a held-back experiment and log what you expectHow to track your search rankingsWhat the Needs attention screen is telling youHow to generate a report deckHow to be told when a number movesHow to log what you expect a change to doConnecting your site
Which sites PageSoar can publish toConnect Google Search Console and AnalyticsWhen a connection does not workHow to connect your website and GoogleHow to check your site's connection healthHow to request a custom connectorConnect WordPress to PageSoarConnect Ghost to PageSoarConnect a git repositoryConnect a Python appConnect Shopify to PageSoarConnect Webflow to PageSoarConnect Wix to PageSoarAsking your data
Asking your data in plain wordsHow to check a draft before it goes liveHow to check a rival's websiteSEO basics
What a title tag is and how to write a good oneWriting meta descriptions that earn clicksHeading structure: H1 to H3 explainedHow to write helpful image alt textWhat a canonical tag is and when to use itRedirects: 301 versus 302 and how to avoid chainsWhat an XML sitemap does and how to check yoursRobots.txt: what it blocks and common mistakesWhat structured data is and which types matter for a small businessHow to fix duplicate contentMobile-friendliness: what to checkHTTPS and why browsers warnWhat keyword research is and how to startSearch intent: the four kinds and how to match a page to oneLong-tail keywords for small businessesHow to write a page that answers a searchInternal linking basicsWhat backlinks are and how to earn them honestlyAnchor text explainedWhat E-E-A-T means in practiceContent refreshes: when and how to update an old pageKeyword cannibalization: how to spot and fix itLocal SEO basics and a Google Business Profile checklistHow to read a search results page (SERP features)Core Web Vitals explained: LCP, CLS and interaction speedHow to speed up a slow page: images, caching and scriptsWhat Google Search Console shows: queries, pages, clicks, impressions and positionWhat Google Analytics measures: users, sessions and eventsSetting up a conversion or key eventClick-through rate: what is normal and how to raise itBounce rate versus engagement rateUTM tags: tracking campaigns correctlyHow to run a simple before-and-after SEO test, and why correlation misleadsSeasonality: why traffic moves without any change from youWhat a Google algorithm update is and how to respondA monthly SEO reporting checklist for a small teamYour team and your data
Roles and approvalsIs my site safe with PageSoar?Billing, plans and cancellingHow to approve or send back a proposed changeAssigned and Decided: where your work and past decisions livePick the goal that counts as a winTeach PageSoar your brand voiceList what your product has todayCheck what PageSoar knows about your site and rivalsIgnore pages, or keep them out of GooglePublish your award badges so Google can show themCustom modules: parts built for your accountPeople, roles, company name and appearanceTarget site and the write testHow notifications and the weekly summary workHow to get back something you removedGlossary
SEO glossary A to ZSearch intent: the four kinds and how to match a page to one
Every search has a purpose; a page that serves that purpose ranks better and turns more visitors into leads.
Search intent is the reason behind a search. Two people can type nearly the same words and want different things. Search engines try to show the kind of page that satisfies the purpose, so a page of the wrong kind struggles to rank however well it is written.
The four kinds#
- Informational. The person wants to learn. "How does a heat pump work", "what is a probate". They are not ready to buy, but they remember who helped.
- Navigational. The person wants a specific site or page. "Acme login", "Acme opening hours". You cannot win these for a brand that is not yours.
- Commercial investigation. The person is comparing. "Best accountant for freelancers", "heat pump vs gas boiler". They are close to a decision and weigh evidence.
- Transactional. The person is ready to act. "Book a boiler service", "buy running shoes size 9", "plumber near me".
Why it matters for leads#
Transactional and commercial pages sit nearest to an enquiry. Informational pages sit earlier in the funnel and bring people who may return. A site needs both, but each page should know which job it has.
How to find the intent by hand#
- Search the phrase yourself, in a private window.
- Look at the first page of results. Are they guides, product pages, comparison lists or local listings? That mix is the search engine telling you what people wanted.
- Note the format and depth of the top results: a list, a how-to, a price table, a map.
- Build your page in the same format, then make it better in a way you can name: clearer, more current, more complete, with real examples.
Matching a page to an intent#
Informational: a plain answer first, steps after, a gentle next step at the end. Commercial: a comparison with honest trade-offs, and who each option suits. Transactional: what you offer, the price or how it is set, proof, and one clear call to action. Do not put a hard sales pitch on a page people reached to learn, or a long essay on a page people reached to buy.
Common mistakes#
- Writing a blog post for a phrase where every result is a product page.
- Mixing two intents on one page, so it serves neither.
- Assuming intent never changes. Re-check the results from time to time.
Pair this with keyword research and writing a page that answers a search.