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Getting started
What is PageSoar?Try the PageSoar demoWhat's new in PageSoarRunning the free website checkYour first ten minutes in PageSoarWhat the Home screen showsHow the Getting started guide worksHow to choose your goalFinding and fixing
How a change goes live: draft, review, publish, checkWhat the agent changes by itself, and what waits for youWhat the SEO audit screen showsHow to find and filter your pagesWhat the page audit showsWhat site-wide issues mean and how to clear themHow to add internal links and untangle pages that competeHow page types are scored and how to change the standardsHow to change many pages at once with Bulk optimizeBroken links, redirects and page speedWhat the Market position screen showsHow to see what changed in your marketHow to choose your next movesHow to find sites that should link to youHow to check if Google's AI answers name youHow to choose what to write nextWhat the Meta Ads screen showsHow to save a filtered list as a viewProving it worked
How PageSoar measures whether a change workedHow to read the Did it work? screenWhat the Weekly briefing showsWhere your visits come from: the Channels screenHow to compare pages and build a dashboardWhich kinds of fix move clicks most: the Impact rankingHow to run a held-back experiment and log what you expectHow to track your search rankingsWhat the Needs attention screen is telling youHow to generate a report deckHow to be told when a number movesHow to log what you expect a change to doConnecting your site
Which sites PageSoar can publish toConnect Google Search Console and AnalyticsWhen a connection does not workHow to connect your website and GoogleHow to check your site's connection healthHow to request a custom connectorConnect WordPress to PageSoarConnect Ghost to PageSoarConnect a git repositoryConnect a Python appConnect Shopify to PageSoarConnect Webflow to PageSoarConnect Wix to PageSoarAsking your data
Asking your data in plain wordsHow to check a draft before it goes liveHow to check a rival's websiteSEO basics
What a title tag is and how to write a good oneWriting meta descriptions that earn clicksHeading structure: H1 to H3 explainedHow to write helpful image alt textWhat a canonical tag is and when to use itRedirects: 301 versus 302 and how to avoid chainsWhat an XML sitemap does and how to check yoursRobots.txt: what it blocks and common mistakesWhat structured data is and which types matter for a small businessHow to fix duplicate contentMobile-friendliness: what to checkHTTPS and why browsers warnWhat keyword research is and how to startSearch intent: the four kinds and how to match a page to oneLong-tail keywords for small businessesHow to write a page that answers a searchInternal linking basicsWhat backlinks are and how to earn them honestlyAnchor text explainedWhat E-E-A-T means in practiceContent refreshes: when and how to update an old pageKeyword cannibalization: how to spot and fix itLocal SEO basics and a Google Business Profile checklistHow to read a search results page (SERP features)Core Web Vitals explained: LCP, CLS and interaction speedHow to speed up a slow page: images, caching and scriptsWhat Google Search Console shows: queries, pages, clicks, impressions and positionWhat Google Analytics measures: users, sessions and eventsSetting up a conversion or key eventClick-through rate: what is normal and how to raise itBounce rate versus engagement rateUTM tags: tracking campaigns correctlyHow to run a simple before-and-after SEO test, and why correlation misleadsSeasonality: why traffic moves without any change from youWhat a Google algorithm update is and how to respondA monthly SEO reporting checklist for a small teamYour team and your data
Roles and approvalsIs my site safe with PageSoar?Billing, plans and cancellingHow to approve or send back a proposed changeAssigned and Decided: where your work and past decisions livePick the goal that counts as a winTeach PageSoar your brand voiceList what your product has todayCheck what PageSoar knows about your site and rivalsIgnore pages, or keep them out of GooglePublish your award badges so Google can show themCustom modules: parts built for your accountPeople, roles, company name and appearanceTarget site and the write testHow notifications and the weekly summary workHow to get back something you removedGlossary
SEO glossary A to ZWhat Google Search Console shows: queries, pages, clicks, impressions and position
Search Console reports how your pages appear in Google search, and each of its four numbers answers a different question.
Google Search Console is a free tool that shows how your site performs in Google search. It is the only place that tells you which searches showed your pages, which makes it the starting point for any work on search traffic. To use it you verify that you own the site, and data begins to collect from then on.
The four numbers#
- Impressions: how many times a page of yours appeared in results. See impressions. It counts being shown, not being seen.
- Clicks: how many times someone clicked through to your site from Google.
- CTR: clicks divided by impressions, the share of those who saw you and chose you. See click-through rate.
- Average position: the mean place you held across the searches that showed you. It is an average, so a page ranked first for one search and twentieth for another shows as roughly tenth. See average position.
Queries and pages#
The Performance report can be split two ways. By query, it lists the words people typed. By page, it lists your addresses. Click a page, then switch to queries, and you see which searches that one page earns. Click a query and switch to pages, and you see which of your pages answers it. If two pages show up for the same query, they may be competing with each other.
How to use it by hand#
- Set the date range to the last three months and compare it with the same period before.
- Sort queries by impressions. Look for ones with many impressions and few clicks: people see you and pass, which usually means a weak title or description.
- Look for queries where you sit between positions 8 and 20. A better page can lift these onto the first page.
- Check the Pages and Indexing reports for pages Google cannot read or has left out.
Common mistakes#
- Reading a day's data. It is noisy, and recent days are still being filled in.
- Treating position as a rank. It moves with who is searching and where.
- Expecting it to show what visitors do after they arrive. That is the job of an analytics tool, covered in what Google Analytics measures.
To connect the two, see Google Search Console and Analytics.