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What is PageSoar?Try the PageSoar demoWhat's new in PageSoarRunning the free website checkYour first ten minutes in PageSoarWhat the Home screen showsHow the Getting started guide worksHow to choose your goalFinding and fixing
How a change goes live: draft, review, publish, checkWhat the agent changes by itself, and what waits for youWhat the SEO audit screen showsHow to find and filter your pagesWhat the page audit showsWhat site-wide issues mean and how to clear themHow to add internal links and untangle pages that competeHow page types are scored and how to change the standardsHow to change many pages at once with Bulk optimizeBroken links, redirects and page speedWhat the Market position screen showsHow to see what changed in your marketHow to choose your next movesHow to find sites that should link to youHow to check if Google's AI answers name youHow to choose what to write nextWhat the Meta Ads screen showsHow to save a filtered list as a viewProving it worked
How PageSoar measures whether a change workedHow to read the Did it work? screenWhat the Weekly briefing showsWhere your visits come from: the Channels screenHow to compare pages and build a dashboardWhich kinds of fix move clicks most: the Impact rankingHow to run a held-back experiment and log what you expectHow to track your search rankingsWhat the Needs attention screen is telling youHow to generate a report deckHow to be told when a number movesHow to log what you expect a change to doConnecting your site
Which sites PageSoar can publish toConnect Google Search Console and AnalyticsWhen a connection does not workHow to connect your website and GoogleHow to check your site's connection healthHow to request a custom connectorConnect WordPress to PageSoarConnect Ghost to PageSoarConnect a git repositoryConnect a Python appConnect Shopify to PageSoarConnect Webflow to PageSoarConnect Wix to PageSoarAsking your data
Asking your data in plain wordsHow to check a draft before it goes liveHow to check a rival's websiteSEO basics
What a title tag is and how to write a good oneWriting meta descriptions that earn clicksHeading structure: H1 to H3 explainedHow to write helpful image alt textWhat a canonical tag is and when to use itRedirects: 301 versus 302 and how to avoid chainsWhat an XML sitemap does and how to check yoursRobots.txt: what it blocks and common mistakesWhat structured data is and which types matter for a small businessHow to fix duplicate contentMobile-friendliness: what to checkHTTPS and why browsers warnWhat keyword research is and how to startSearch intent: the four kinds and how to match a page to oneLong-tail keywords for small businessesHow to write a page that answers a searchInternal linking basicsWhat backlinks are and how to earn them honestlyAnchor text explainedWhat E-E-A-T means in practiceContent refreshes: when and how to update an old pageKeyword cannibalization: how to spot and fix itLocal SEO basics and a Google Business Profile checklistHow to read a search results page (SERP features)Core Web Vitals explained: LCP, CLS and interaction speedHow to speed up a slow page: images, caching and scriptsWhat Google Search Console shows: queries, pages, clicks, impressions and positionWhat Google Analytics measures: users, sessions and eventsSetting up a conversion or key eventClick-through rate: what is normal and how to raise itBounce rate versus engagement rateUTM tags: tracking campaigns correctlyHow to run a simple before-and-after SEO test, and why correlation misleadsSeasonality: why traffic moves without any change from youWhat a Google algorithm update is and how to respondA monthly SEO reporting checklist for a small teamYour team and your data
Roles and approvalsIs my site safe with PageSoar?Billing, plans and cancellingHow to approve or send back a proposed changeAssigned and Decided: where your work and past decisions livePick the goal that counts as a winTeach PageSoar your brand voiceList what your product has todayCheck what PageSoar knows about your site and rivalsIgnore pages, or keep them out of GooglePublish your award badges so Google can show themCustom modules: parts built for your accountPeople, roles, company name and appearanceTarget site and the write testHow notifications and the weekly summary workHow to get back something you removedGlossary
SEO glossary A to ZClick-through rate: what is normal and how to raise it
Click-through rate is the share of people who saw you in search and clicked, and it depends far more on position and query type than on any single average.
Click-through rate (CTR) is clicks divided by impressions. If your page appeared 1,000 times and was clicked 50 times, its CTR is 5 percent. It matters because every click you gain from a result you already hold costs nothing extra: you did not need to rank higher, only to be more persuasive.
What is normal?#
There is no single number. CTR falls steeply as position drops: the top result takes far more clicks than the fifth, and the second page gets very few. It also varies by the kind of search. A search for your own brand name earns a very high rate; a broad question that Google answers on the results page earns a low one, because many people never need to click. Published averages differ by study and year, so use them as a rough shape, not a target.
A better yardstick is your own data. In Search Console, compare each page and query against others at a similar position. A result at position 3 whose CTR is well below your other position-3 results is a candidate for work.
How to raise it#
- Find pages with many impressions and a weak CTR for their position.
- Rewrite the title tag: lead with the words the searcher typed, say what they get, and keep it short enough not to be cut off (roughly 60 characters).
- Rewrite the meta description as a plain promise: what the page offers and the reason to click now.
- Where it fits, add structured data so results can show ratings, prices or questions.
- Make sure the title honestly matches the page. A misleading title may win a click but loses the visit.
Common mistakes#
- Judging CTR without position. A fall can simply mean you moved down.
- Changing titles on many pages at once, so you cannot tell which change worked.
- Stuffing a title with keywords. It reads as spam and people skip it.
- Reading a few days of data. Wait until impressions are large enough to trust.
To test a title change fairly, read how to run a simple before-and-after test. For what moves clicks most, see which fixes move clicks most.