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Getting started
What is PageSoar?Try the PageSoar demoWhat's new in PageSoarRunning the free website checkYour first ten minutes in PageSoarWhat the Home screen showsHow the Getting started guide worksHow to choose your goalFinding and fixing
How a change goes live: draft, review, publish, checkWhat the agent changes by itself, and what waits for youWhat the SEO audit screen showsHow to find and filter your pagesWhat the page audit showsWhat site-wide issues mean and how to clear themHow to add internal links and untangle pages that competeHow page types are scored and how to change the standardsHow to change many pages at once with Bulk optimizeBroken links, redirects and page speedWhat the Market position screen showsHow to see what changed in your marketHow to choose your next movesHow to find sites that should link to youHow to check if Google's AI answers name youHow to choose what to write nextWhat the Meta Ads screen showsHow to save a filtered list as a viewProving it worked
How PageSoar measures whether a change workedHow to read the Did it work? screenWhat the Weekly briefing showsWhere your visits come from: the Channels screenHow to compare pages and build a dashboardWhich kinds of fix move clicks most: the Impact rankingHow to run a held-back experiment and log what you expectHow to track your search rankingsWhat the Needs attention screen is telling youHow to generate a report deckHow to be told when a number movesHow to log what you expect a change to doConnecting your site
Which sites PageSoar can publish toConnect Google Search Console and AnalyticsWhen a connection does not workHow to connect your website and GoogleHow to check your site's connection healthHow to request a custom connectorConnect WordPress to PageSoarConnect Ghost to PageSoarConnect a git repositoryConnect a Python appConnect Shopify to PageSoarConnect Webflow to PageSoarConnect Wix to PageSoarAsking your data
Asking your data in plain wordsHow to check a draft before it goes liveHow to check a rival's websiteSEO basics
What a title tag is and how to write a good oneWriting meta descriptions that earn clicksHeading structure: H1 to H3 explainedHow to write helpful image alt textWhat a canonical tag is and when to use itRedirects: 301 versus 302 and how to avoid chainsWhat an XML sitemap does and how to check yoursRobots.txt: what it blocks and common mistakesWhat structured data is and which types matter for a small businessHow to fix duplicate contentMobile-friendliness: what to checkHTTPS and why browsers warnWhat keyword research is and how to startSearch intent: the four kinds and how to match a page to oneLong-tail keywords for small businessesHow to write a page that answers a searchInternal linking basicsWhat backlinks are and how to earn them honestlyAnchor text explainedWhat E-E-A-T means in practiceContent refreshes: when and how to update an old pageKeyword cannibalization: how to spot and fix itLocal SEO basics and a Google Business Profile checklistHow to read a search results page (SERP features)Core Web Vitals explained: LCP, CLS and interaction speedHow to speed up a slow page: images, caching and scriptsWhat Google Search Console shows: queries, pages, clicks, impressions and positionWhat Google Analytics measures: users, sessions and eventsSetting up a conversion or key eventClick-through rate: what is normal and how to raise itBounce rate versus engagement rateUTM tags: tracking campaigns correctlyHow to run a simple before-and-after SEO test, and why correlation misleadsSeasonality: why traffic moves without any change from youWhat a Google algorithm update is and how to respondA monthly SEO reporting checklist for a small teamYour team and your data
Roles and approvalsIs my site safe with PageSoar?Billing, plans and cancellingHow to approve or send back a proposed changeAssigned and Decided: where your work and past decisions livePick the goal that counts as a winTeach PageSoar your brand voiceList what your product has todayCheck what PageSoar knows about your site and rivalsIgnore pages, or keep them out of GooglePublish your award badges so Google can show themCustom modules: parts built for your accountPeople, roles, company name and appearanceTarget site and the write testHow notifications and the weekly summary workHow to get back something you removedGlossary
SEO glossary A to ZWhat backlinks are and how to earn them honestly
A backlink is a link to your site from another site; the lasting way to get them is to be worth linking to.
A backlink is a link to your page from a different website. Search engines treat links from trusted, relevant sites as a sign that your page is worth showing. Quality beats quantity: one link from a respected local publication outweighs hundreds from pages nobody reads.
Why they matter for leads#
Links help pages rank, and they also send visitors directly. A mention in a trade body page or a local news story can bring people who are already interested in what you do.
How to earn them honestly#
- Publish something worth citing. Original data, a clear explainer, a free calculator, a checklist. People link to what saves them work.
- Be present where your trade is. Associations, chambers of commerce, suppliers, manufacturers you resell and partners often list members and customers.
- Sponsor or take part locally. Events, charities and clubs usually link to their supporters.
- Offer expertise. Answer a journalist's or blogger's question, or write a guest piece for a site your customers read.
- Reclaim mentions. Search for your business name. If someone mentioned you without linking, ask politely.
- Fix lost links. If an old page of yours was linked and now shows an error, redirect it to the best current page.
How to ask#
Write to a real person, say what the page is, why their readers would find it useful and where it would fit. Keep it short. Expect most answers to be no or nothing.
What to avoid#
- Buying links or swapping them in bulk. This breaks search engine rules and can lose you rankings.
- Low-quality directories and comment spam. They add risk, not value. A harmful pile of links can be handled with a disavow request, but that is a last resort.
- Chasing a score. Numbers like domain authority are third-party estimates, not what a search engine uses.
How long it takes#
Honest link building is slow. A single useful resource can keep collecting links for years, but a month of outreach may produce nothing. Judge the work by whether the right kind of site now mentions you, and whether visitors from those links enquire, not by a count.
Links you place yourself on your site are different; see internal linking basics. For how PageSoar looks for candidate sites, see how to find sites that should link to you.