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What is PageSoar?Try the PageSoar demoWhat's new in PageSoarRunning the free website checkYour first ten minutes in PageSoarWhat the Home screen showsHow the Getting started guide worksHow to choose your goalFinding and fixing
How a change goes live: draft, review, publish, checkWhat the agent changes by itself, and what waits for youWhat the SEO audit screen showsHow to find and filter your pagesWhat the page audit showsWhat site-wide issues mean and how to clear themHow to add internal links and untangle pages that competeHow page types are scored and how to change the standardsHow to change many pages at once with Bulk optimizeBroken links, redirects and page speedWhat the Market position screen showsHow to see what changed in your marketHow to choose your next movesHow to find sites that should link to youHow to check if Google's AI answers name youHow to choose what to write nextWhat the Meta Ads screen showsHow to save a filtered list as a viewProving it worked
How PageSoar measures whether a change workedHow to read the Did it work? screenWhat the Weekly briefing showsWhere your visits come from: the Channels screenHow to compare pages and build a dashboardWhich kinds of fix move clicks most: the Impact rankingHow to run a held-back experiment and log what you expectHow to track your search rankingsWhat the Needs attention screen is telling youHow to generate a report deckHow to be told when a number movesHow to log what you expect a change to doConnecting your site
Which sites PageSoar can publish toConnect Google Search Console and AnalyticsWhen a connection does not workHow to connect your website and GoogleHow to check your site's connection healthHow to request a custom connectorConnect WordPress to PageSoarConnect Ghost to PageSoarConnect a git repositoryConnect a Python appConnect Shopify to PageSoarConnect Webflow to PageSoarConnect Wix to PageSoarAsking your data
Asking your data in plain wordsHow to check a draft before it goes liveHow to check a rival's websiteSEO basics
What a title tag is and how to write a good oneWriting meta descriptions that earn clicksHeading structure: H1 to H3 explainedHow to write helpful image alt textWhat a canonical tag is and when to use itRedirects: 301 versus 302 and how to avoid chainsWhat an XML sitemap does and how to check yoursRobots.txt: what it blocks and common mistakesWhat structured data is and which types matter for a small businessHow to fix duplicate contentMobile-friendliness: what to checkHTTPS and why browsers warnWhat keyword research is and how to startSearch intent: the four kinds and how to match a page to oneLong-tail keywords for small businessesHow to write a page that answers a searchInternal linking basicsWhat backlinks are and how to earn them honestlyAnchor text explainedWhat E-E-A-T means in practiceContent refreshes: when and how to update an old pageKeyword cannibalization: how to spot and fix itLocal SEO basics and a Google Business Profile checklistHow to read a search results page (SERP features)Core Web Vitals explained: LCP, CLS and interaction speedHow to speed up a slow page: images, caching and scriptsWhat Google Search Console shows: queries, pages, clicks, impressions and positionWhat Google Analytics measures: users, sessions and eventsSetting up a conversion or key eventClick-through rate: what is normal and how to raise itBounce rate versus engagement rateUTM tags: tracking campaigns correctlyHow to run a simple before-and-after SEO test, and why correlation misleadsSeasonality: why traffic moves without any change from youWhat a Google algorithm update is and how to respondA monthly SEO reporting checklist for a small teamYour team and your data
Roles and approvalsIs my site safe with PageSoar?Billing, plans and cancellingHow to approve or send back a proposed changeAssigned and Decided: where your work and past decisions livePick the goal that counts as a winTeach PageSoar your brand voiceList what your product has todayCheck what PageSoar knows about your site and rivalsIgnore pages, or keep them out of GooglePublish your award badges so Google can show themCustom modules: parts built for your accountPeople, roles, company name and appearanceTarget site and the write testHow notifications and the weekly summary workHow to get back something you removedGlossary
SEO glossary A to ZHow to read a search results page (SERP features)
A results page is more than ten blue links; knowing what else it shows tells you what a search is worth to you.
A search engine results page, or SERP, is what you see after you search. Beyond the plain list of pages it often holds extra blocks called SERP features. They decide how much attention the ordinary results get, so reading one is a basic skill for anyone who wants leads from search.
Common features and what they tell you#
- Ads. Paid results, labelled as such, at the top and bottom. Many ads suggest that people searching this phrase are ready to buy.
- Local map pack. A map with a few businesses. It signals local intent, see local SEO basics.
- Featured snippet. A box quoting a direct answer from a page. It signals a question you can answer concisely, see featured snippet.
- People also ask. Expandable related questions. A ready list of sub-topics for your page.
- Images, video and shopping. Their presence says the searcher wants to see the thing, so a plain text page may not be enough.
- News or top stories. The search is about something current, and older pages struggle.
- Rich results. Ordinary listings with stars, prices or dates, often from structured data, see rich results.
- Related searches. A list at the bottom of other phrasings, useful for keyword research.
How to read one in five minutes#
- Search the phrase in a private window, ideally while logged out, so results are not shaped by your history.
- Scroll the whole page and note every block, not just the links.
- Count what is above the first ordinary result. If ads, a map and a snippet fill the screen, position one means less than it seems.
- Classify the pages that rank: guides, product pages, directories, forums. That is the intent in action.
- Ask whether a business like yours can win a place here, and which block is realistic to aim at.
Common mistakes#
- Judging a phrase by volume alone. A phrase dominated by features may send few clicks to anyone.
- Assuming everyone sees what you see. Results vary by place, device and history.
- Treating features as fixed. They appear and disappear as search engines change them.
To follow how your pages move over time, see track your search rankings.