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What is PageSoar?Try the PageSoar demoWhat's new in PageSoarRunning the free website checkYour first ten minutes in PageSoarWhat the Home screen showsHow the Getting started guide worksHow to choose your goalFinding and fixing
How a change goes live: draft, review, publish, checkWhat the agent changes by itself, and what waits for youWhat the SEO audit screen showsHow to find and filter your pagesWhat the page audit showsWhat site-wide issues mean and how to clear themHow to add internal links and untangle pages that competeHow page types are scored and how to change the standardsHow to change many pages at once with Bulk optimizeBroken links, redirects and page speedWhat the Market position screen showsHow to see what changed in your marketHow to choose your next movesHow to find sites that should link to youHow to check if Google's AI answers name youHow to choose what to write nextWhat the Meta Ads screen showsHow to save a filtered list as a viewProving it worked
How PageSoar measures whether a change workedHow to read the Did it work? screenWhat the Weekly briefing showsWhere your visits come from: the Channels screenHow to compare pages and build a dashboardWhich kinds of fix move clicks most: the Impact rankingHow to run a held-back experiment and log what you expectHow to track your search rankingsWhat the Needs attention screen is telling youHow to generate a report deckHow to be told when a number movesHow to log what you expect a change to doConnecting your site
Which sites PageSoar can publish toConnect Google Search Console and AnalyticsWhen a connection does not workHow to connect your website and GoogleHow to check your site's connection healthHow to request a custom connectorConnect WordPress to PageSoarConnect Ghost to PageSoarConnect a git repositoryConnect a Python appConnect Shopify to PageSoarConnect Webflow to PageSoarConnect Wix to PageSoarAsking your data
Asking your data in plain wordsHow to check a draft before it goes liveHow to check a rival's websiteSEO basics
What a title tag is and how to write a good oneWriting meta descriptions that earn clicksHeading structure: H1 to H3 explainedHow to write helpful image alt textWhat a canonical tag is and when to use itRedirects: 301 versus 302 and how to avoid chainsWhat an XML sitemap does and how to check yoursRobots.txt: what it blocks and common mistakesWhat structured data is and which types matter for a small businessHow to fix duplicate contentMobile-friendliness: what to checkHTTPS and why browsers warnWhat keyword research is and how to startSearch intent: the four kinds and how to match a page to oneLong-tail keywords for small businessesHow to write a page that answers a searchInternal linking basicsWhat backlinks are and how to earn them honestlyAnchor text explainedWhat E-E-A-T means in practiceContent refreshes: when and how to update an old pageKeyword cannibalization: how to spot and fix itLocal SEO basics and a Google Business Profile checklistHow to read a search results page (SERP features)Core Web Vitals explained: LCP, CLS and interaction speedHow to speed up a slow page: images, caching and scriptsWhat Google Search Console shows: queries, pages, clicks, impressions and positionWhat Google Analytics measures: users, sessions and eventsSetting up a conversion or key eventClick-through rate: what is normal and how to raise itBounce rate versus engagement rateUTM tags: tracking campaigns correctlyHow to run a simple before-and-after SEO test, and why correlation misleadsSeasonality: why traffic moves without any change from youWhat a Google algorithm update is and how to respondA monthly SEO reporting checklist for a small teamYour team and your data
Roles and approvalsIs my site safe with PageSoar?Billing, plans and cancellingHow to approve or send back a proposed changeAssigned and Decided: where your work and past decisions livePick the goal that counts as a winTeach PageSoar your brand voiceList what your product has todayCheck what PageSoar knows about your site and rivalsIgnore pages, or keep them out of GooglePublish your award badges so Google can show themCustom modules: parts built for your accountPeople, roles, company name and appearanceTarget site and the write testHow notifications and the weekly summary workHow to get back something you removedGlossary
SEO glossary A to ZWhat structured data is and which types matter for a small business
Structured data is code that labels facts on your page so search engines can read them exactly, which can earn richer results.
What it is#
Structured data is extra code added to a page that labels the facts on it in a shared vocabulary, usually from schema.org (see schema markup). Where a visitor sees "Open 9 to 5, 4.8 stars", the code says in machine terms: this is opening hours, this is a rating. The most common format is JSON-LD, a block of text placed in the page.
Why it matters#
Search engines read text well but guess at meaning. Labels remove the guesswork. Some labelled pages become eligible for rich results: stars, prices, questions, event dates. These stand out and can lift clicks. Eligibility is not a promise, and search engines decide what to show.
Types that matter for a small business#
- LocalBusiness (or a more specific kind, such as Plumber or Dentist): name, address, phone, hours, service area. Use it on your home or contact page.
- Organization: your name, logo and official profiles.
- Service and Product: what you sell, with a description and, where honest, a price.
- FAQPage: questions and answers that are visible on the page. Google now shows these results only for a few kinds of sites, but the markup still describes the content clearly.
- Review and AggregateRating: only for genuine reviews that appear on the page, and not for reviews of your own business that you write yourself.
- Article, for blog posts, and BreadcrumbList for navigation trails.
How to check#
- Use Google's Rich Results Test or the Schema Markup Validator: paste a page address and read the types found.
- Compare what the tool found with the page. Every labelled fact must be visible there.
- Check Search Console's enhancements reports for warnings across the site.
How to fix#
- Many themes and SEO plugins add the basics. Turn them on and fill in your business details once.
- Otherwise, paste a JSON-LD block into the page or site header, using schema.org's examples as templates.
- Retest after each edit.
Common mistakes#
- Marking up facts the page does not show. It breaks the rules and risks a manual penalty.
- Details that disagree with your listing, such as a different phone number or address.
- Syntax errors, like a missing comma, which make the whole block unreadable.
- Expecting stars overnight. Valid markup is the entry ticket, not the prize.
See the free website check for a wider look at your pages.