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Getting started
What is PageSoar?Try the PageSoar demoWhat's new in PageSoarRunning the free website checkYour first ten minutes in PageSoarWhat the Home screen showsHow the Getting started guide worksHow to choose your goalFinding and fixing
How a change goes live: draft, review, publish, checkWhat the agent changes by itself, and what waits for youWhat the SEO audit screen showsHow to find and filter your pagesWhat the page audit showsWhat site-wide issues mean and how to clear themHow to add internal links and untangle pages that competeHow page types are scored and how to change the standardsHow to change many pages at once with Bulk optimizeBroken links, redirects and page speedWhat the Market position screen showsHow to see what changed in your marketHow to choose your next movesHow to find sites that should link to youHow to check if Google's AI answers name youHow to choose what to write nextWhat the Meta Ads screen showsHow to save a filtered list as a viewProving it worked
How PageSoar measures whether a change workedHow to read the Did it work? screenWhat the Weekly briefing showsWhere your visits come from: the Channels screenHow to compare pages and build a dashboardWhich kinds of fix move clicks most: the Impact rankingHow to run a held-back experiment and log what you expectHow to track your search rankingsWhat the Needs attention screen is telling youHow to generate a report deckHow to be told when a number movesHow to log what you expect a change to doConnecting your site
Which sites PageSoar can publish toConnect Google Search Console and AnalyticsWhen a connection does not workHow to connect your website and GoogleHow to check your site's connection healthHow to request a custom connectorConnect WordPress to PageSoarConnect Ghost to PageSoarConnect a git repositoryConnect a Python appConnect Shopify to PageSoarConnect Webflow to PageSoarConnect Wix to PageSoarAsking your data
Asking your data in plain wordsHow to check a draft before it goes liveHow to check a rival's websiteSEO basics
What a title tag is and how to write a good oneWriting meta descriptions that earn clicksHeading structure: H1 to H3 explainedHow to write helpful image alt textWhat a canonical tag is and when to use itRedirects: 301 versus 302 and how to avoid chainsWhat an XML sitemap does and how to check yoursRobots.txt: what it blocks and common mistakesWhat structured data is and which types matter for a small businessHow to fix duplicate contentMobile-friendliness: what to checkHTTPS and why browsers warnWhat keyword research is and how to startSearch intent: the four kinds and how to match a page to oneLong-tail keywords for small businessesHow to write a page that answers a searchInternal linking basicsWhat backlinks are and how to earn them honestlyAnchor text explainedWhat E-E-A-T means in practiceContent refreshes: when and how to update an old pageKeyword cannibalization: how to spot and fix itLocal SEO basics and a Google Business Profile checklistHow to read a search results page (SERP features)Core Web Vitals explained: LCP, CLS and interaction speedHow to speed up a slow page: images, caching and scriptsWhat Google Search Console shows: queries, pages, clicks, impressions and positionWhat Google Analytics measures: users, sessions and eventsSetting up a conversion or key eventClick-through rate: what is normal and how to raise itBounce rate versus engagement rateUTM tags: tracking campaigns correctlyHow to run a simple before-and-after SEO test, and why correlation misleadsSeasonality: why traffic moves without any change from youWhat a Google algorithm update is and how to respondA monthly SEO reporting checklist for a small teamYour team and your data
Roles and approvalsIs my site safe with PageSoar?Billing, plans and cancellingHow to approve or send back a proposed changeAssigned and Decided: where your work and past decisions livePick the goal that counts as a winTeach PageSoar your brand voiceList what your product has todayCheck what PageSoar knows about your site and rivalsIgnore pages, or keep them out of GooglePublish your award badges so Google can show themCustom modules: parts built for your accountPeople, roles, company name and appearanceTarget site and the write testHow notifications and the weekly summary workHow to get back something you removedGlossary
SEO glossary A to ZLocal SEO basics and a Google Business Profile checklist
Local search shows nearby businesses on a map; claiming and completing your free listing is the biggest first step.
Local SEO is making your business easy to find for searches with a place in them, spoken or typed: "dentist in Bellevue", "plumber near me". For these searches, search engines often show a map with a few businesses above the ordinary results. Being in that map is worth a lot to a business that serves customers in person or in an area.
What decides local results#
Search engines describe three ideas: how relevant the listing is to the search, how close it is to the searcher, and how well known it is. You cannot move your premises, but you can improve relevance and prominence.
Google Business Profile checklist#
The Google Business Profile is the free listing behind the map. Work through it in order.
- Claim and verify the listing. Only the verified owner can manage it.
- Choose the most accurate primary category, then add secondary ones that really apply.
- Enter your exact business name as it appears on your sign, with no added keywords.
- Add your address, or your service area if you travel to customers.
- Add a local phone number and your website address.
- Set accurate opening hours, including holidays. Update them when they change.
- Write a clear description of what you do and who you serve.
- List your services, and products if you sell them, with prices where you can.
- Upload real photos: outside, inside, your team, your work. Add new ones regularly.
- Ask happy customers for reviews, and reply to every review, good or bad, politely.
- Answer questions people post, and use posts to share offers and news.
Beyond the listing#
- Keep your name, address and phone number identical everywhere they appear: your site, social profiles and directories.
- Give each location or service area its own page with real details, not a copy of another town's page.
- Put your address and map on your site and make the phone number tappable on a phone.
- Earn local links from chambers, sponsorships and local press, see backlinks.
Common mistakes#
- Faking reviews or buying them. It breaks the rules and can get a listing suspended.
- Using a virtual office or a false address to appear in another town.
- Leaving the listing unattended after setup.
- Inconsistent details across the web.
For where your own visits come from once you are found, read where your visits come from.