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How a change goes live: draft, review, publish, checkWhat the agent changes by itself, and what waits for youWhat the SEO audit screen showsHow to find and filter your pagesWhat the page audit showsWhat site-wide issues mean and how to clear themHow to add internal links and untangle pages that competeHow page types are scored and how to change the standardsHow to change many pages at once with Bulk optimizeBroken links, redirects and page speedWhat the Market position screen showsHow to see what changed in your marketHow to choose your next movesHow to find sites that should link to youHow to check if Google's AI answers name youHow to choose what to write nextWhat the Meta Ads screen showsHow to save a filtered list as a viewProving it worked
How PageSoar measures whether a change workedHow to read the Did it work? screenWhat the Weekly briefing showsWhere your visits come from: the Channels screenHow to compare pages and build a dashboardWhich kinds of fix move clicks most: the Impact rankingHow to run a held-back experiment and log what you expectHow to track your search rankingsWhat the Needs attention screen is telling youHow to generate a report deckHow to be told when a number movesHow to log what you expect a change to doConnecting your site
Which sites PageSoar can publish toConnect Google Search Console and AnalyticsWhen a connection does not workHow to connect your website and GoogleHow to check your site's connection healthHow to request a custom connectorConnect WordPress to PageSoarConnect Ghost to PageSoarConnect a git repositoryConnect a Python appConnect Shopify to PageSoarConnect Webflow to PageSoarConnect Wix to PageSoarAsking your data
Asking your data in plain wordsHow to check a draft before it goes liveHow to check a rival's websiteSEO basics
What a title tag is and how to write a good oneWriting meta descriptions that earn clicksHeading structure: H1 to H3 explainedHow to write helpful image alt textWhat a canonical tag is and when to use itRedirects: 301 versus 302 and how to avoid chainsWhat an XML sitemap does and how to check yoursRobots.txt: what it blocks and common mistakesWhat structured data is and which types matter for a small businessHow to fix duplicate contentMobile-friendliness: what to checkHTTPS and why browsers warnWhat keyword research is and how to startSearch intent: the four kinds and how to match a page to oneLong-tail keywords for small businessesHow to write a page that answers a searchInternal linking basicsWhat backlinks are and how to earn them honestlyAnchor text explainedWhat E-E-A-T means in practiceContent refreshes: when and how to update an old pageKeyword cannibalization: how to spot and fix itLocal SEO basics and a Google Business Profile checklistHow to read a search results page (SERP features)Core Web Vitals explained: LCP, CLS and interaction speedHow to speed up a slow page: images, caching and scriptsWhat Google Search Console shows: queries, pages, clicks, impressions and positionWhat Google Analytics measures: users, sessions and eventsSetting up a conversion or key eventClick-through rate: what is normal and how to raise itBounce rate versus engagement rateUTM tags: tracking campaigns correctlyHow to run a simple before-and-after SEO test, and why correlation misleadsSeasonality: why traffic moves without any change from youWhat a Google algorithm update is and how to respondA monthly SEO reporting checklist for a small teamYour team and your data
Roles and approvalsIs my site safe with PageSoar?Billing, plans and cancellingHow to approve or send back a proposed changeAssigned and Decided: where your work and past decisions livePick the goal that counts as a winTeach PageSoar your brand voiceList what your product has todayCheck what PageSoar knows about your site and rivalsIgnore pages, or keep them out of GooglePublish your award badges so Google can show themCustom modules: parts built for your accountPeople, roles, company name and appearanceTarget site and the write testHow notifications and the weekly summary workHow to get back something you removedGlossary
SEO glossary A to ZAnchor text explained
Anchor text is the clickable words of a link; descriptive words help people and search engines know what is behind it.
Anchor text is the visible, clickable part of a link. In "see our guide to boiler servicing", the words "guide to boiler servicing" are the anchor. A search engine reads them as a short description of the page being linked to.
Why it matters#
Anchor text gives context before anyone arrives. It helps a person decide to click, helps people who use screen readers that list links out of context, and gives search engines a hint of the target's topic. This applies to links between your own pages and to links from other sites.
Kinds of anchor text#
- Descriptive. "boiler servicing guide". Best for most links.
- Exact phrase. The very phrase you want to rank for. Fine on your own site in moderation.
- Brand. "Acme Heating". Natural for links from other sites.
- Naked URL. The address itself. Common and harmless.
- Generic. "click here", "read more", "this page". Wastes the chance to describe the target.
How to write good anchors#
- Make the link words describe what the visitor will find, not the action of clicking.
- Keep them short, usually two to six words.
- Use the words you would naturally use in the sentence. If it reads oddly aloud, rewrite it.
- Vary the wording across the site. Ten links with the identical phrase look forced.
- Make each anchor distinct per target. Two different pages should not share the same anchor, because that muddies which one is meant, see keyword cannibalization.
Links from other sites#
You cannot dictate the words other sites use, and you should not try. When someone links to you, a brand name or a plain description is natural. A pattern of identical keyword-rich anchors across many outside sites looks manufactured and can hurt.
Common mistakes#
- Linking whole sentences, which dilutes the signal.
- Over-optimising with the same exact phrase everywhere.
- Anchors that mislead. The words should match what the page delivers.
A quick check#
Read the anchor words on their own, without the sentence around them. If a stranger could guess what page they open, the anchor is doing its job. If not, rewrite it. Do the same for a few links on your busiest pages and you will fix most of the weak ones.
Put this to work with internal linking basics.