Resources menu
All resources
Getting started
What is PageSoar?Try the PageSoar demoWhat's new in PageSoarRunning the free website checkYour first ten minutes in PageSoarWhat the Home screen showsHow the Getting started guide worksHow to choose your goalFinding and fixing
How a change goes live: draft, review, publish, checkWhat the agent changes by itself, and what waits for youWhat the SEO audit screen showsHow to find and filter your pagesWhat the page audit showsWhat site-wide issues mean and how to clear themHow to add internal links and untangle pages that competeHow page types are scored and how to change the standardsHow to change many pages at once with Bulk optimizeBroken links, redirects and page speedWhat the Market position screen showsHow to see what changed in your marketHow to choose your next movesHow to find sites that should link to youHow to check if Google's AI answers name youHow to choose what to write nextWhat the Meta Ads screen showsHow to save a filtered list as a viewProving it worked
How PageSoar measures whether a change workedHow to read the Did it work? screenWhat the Weekly briefing showsWhere your visits come from: the Channels screenHow to compare pages and build a dashboardWhich kinds of fix move clicks most: the Impact rankingHow to run a held-back experiment and log what you expectHow to track your search rankingsWhat the Needs attention screen is telling youHow to generate a report deckHow to be told when a number movesHow to log what you expect a change to doConnecting your site
Which sites PageSoar can publish toConnect Google Search Console and AnalyticsWhen a connection does not workHow to connect your website and GoogleHow to check your site's connection healthHow to request a custom connectorConnect WordPress to PageSoarConnect Ghost to PageSoarConnect a git repositoryConnect a Python appConnect Shopify to PageSoarConnect Webflow to PageSoarConnect Wix to PageSoarAsking your data
Asking your data in plain wordsHow to check a draft before it goes liveHow to check a rival's websiteSEO basics
What a title tag is and how to write a good oneWriting meta descriptions that earn clicksHeading structure: H1 to H3 explainedHow to write helpful image alt textWhat a canonical tag is and when to use itRedirects: 301 versus 302 and how to avoid chainsWhat an XML sitemap does and how to check yoursRobots.txt: what it blocks and common mistakesWhat structured data is and which types matter for a small businessHow to fix duplicate contentMobile-friendliness: what to checkHTTPS and why browsers warnWhat keyword research is and how to startSearch intent: the four kinds and how to match a page to oneLong-tail keywords for small businessesHow to write a page that answers a searchInternal linking basicsWhat backlinks are and how to earn them honestlyAnchor text explainedWhat E-E-A-T means in practiceContent refreshes: when and how to update an old pageKeyword cannibalization: how to spot and fix itLocal SEO basics and a Google Business Profile checklistHow to read a search results page (SERP features)Core Web Vitals explained: LCP, CLS and interaction speedHow to speed up a slow page: images, caching and scriptsWhat Google Search Console shows: queries, pages, clicks, impressions and positionWhat Google Analytics measures: users, sessions and eventsSetting up a conversion or key eventClick-through rate: what is normal and how to raise itBounce rate versus engagement rateUTM tags: tracking campaigns correctlyHow to run a simple before-and-after SEO test, and why correlation misleadsSeasonality: why traffic moves without any change from youWhat a Google algorithm update is and how to respondA monthly SEO reporting checklist for a small teamYour team and your data
Roles and approvalsIs my site safe with PageSoar?Billing, plans and cancellingHow to approve or send back a proposed changeAssigned and Decided: where your work and past decisions livePick the goal that counts as a winTeach PageSoar your brand voiceList what your product has todayCheck what PageSoar knows about your site and rivalsIgnore pages, or keep them out of GooglePublish your award badges so Google can show themCustom modules: parts built for your accountPeople, roles, company name and appearanceTarget site and the write testHow notifications and the weekly summary workHow to get back something you removedGlossary
SEO glossary A to ZHTTPS and why browsers warn
HTTPS encrypts the connection to your site, and without it browsers tell visitors your site is not secure.
What it is#
HTTPS is the secure form of the web address system. The padlock next to your address means the connection between the visitor and your server is encrypted and the server has proved its identity with a certificate. Plain HTTP has neither, so anyone on the same network can read or change what passes through.
Why it matters#
Browsers label HTTP pages "Not secure", and show a full-page warning when a certificate is expired or wrong. A visitor who sees that before a contact form will often leave. Forms on HTTP also expose names, phone numbers and emails as they travel. Search engines have used HTTPS as a small ranking signal for years, and treat it as the standard. For a business that lives on leads, a warning is a closed door.
How to check#
- Type your address starting with http://. It should jump to https:// automatically.
- Look for the padlock. Click it to see the certificate and its expiry date.
- Check every important page, not just the home page. Browsers warn about "mixed content" when a secure page loads an image or script over plain http.
- Try both www and non-www forms.
How to fix#
- Install a certificate. Most hosts and website builders offer free ones that renew by themselves. Look for an SSL or HTTPS setting.
- Redirect all http addresses to https with a 301 redirect, one hop, no chain.
- Fix mixed content. Change old http:// links to images, scripts and styles so they use https, or relative paths.
- Update your own references: canonical tags, sitemap, internal links, your listings and social profiles.
- Calendar the renewal date if renewal is not automatic.
Common mistakes#
- Letting the certificate expire. The warning page appears for everyone at once.
- Installing a certificate and not redirecting, so both versions stay live and split your signals.
- Certificate for the wrong name, such as covering www but not the bare domain.
- Mixed content from old embeds, which removes the padlock.
- Assuming HTTPS means a trustworthy business. It proves the connection is private, not that the owner is honest.
Redirect trouble after the switch is common; see broken links and page speed for how to spot it.