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Getting started
What is PageSoar?Try the PageSoar demoWhat's new in PageSoarRunning the free website checkYour first ten minutes in PageSoarWhat the Home screen showsHow the Getting started guide worksHow to choose your goal
Finding and fixing
How a change goes live: draft, review, publish, checkWhat the agent changes by itself, and what waits for youWhat the SEO audit screen showsHow to find and filter your pagesWhat the page audit showsWhat site-wide issues mean and how to clear themHow to add internal links and untangle pages that competeHow page types are scored and how to change the standardsHow to change many pages at once with Bulk optimizeBroken links, redirects and page speedWhat the Market position screen showsHow to see what changed in your marketHow to choose your next movesHow to find sites that should link to youHow to check if Google's AI answers name youHow to choose what to write nextWhat the Meta Ads screen showsHow to save a filtered list as a view
Proving it worked
How PageSoar measures whether a change workedHow to read the Did it work? screenWhat the Weekly briefing showsWhere your visits come from: the Channels screenHow to compare pages and build a dashboardWhich kinds of fix move clicks most: the Impact rankingHow to run a held-back experiment and log what you expectHow to track your search rankingsWhat the Needs attention screen is telling youHow to generate a report deckHow to be told when a number movesHow to log what you expect a change to do
Connecting your site
Which sites PageSoar can publish toConnect Google Search Console and AnalyticsWhen a connection does not workHow to connect your website and GoogleHow to check your site's connection healthHow to request a custom connectorConnect WordPress to PageSoarConnect Ghost to PageSoarConnect a git repositoryConnect a Python appConnect Shopify to PageSoarConnect Webflow to PageSoarConnect Wix to PageSoar
Asking your data
Asking your data in plain wordsHow to check a draft before it goes liveHow to check a rival's website
SEO basics
What a title tag is and how to write a good oneWriting meta descriptions that earn clicksHeading structure: H1 to H3 explainedHow to write helpful image alt textWhat a canonical tag is and when to use itRedirects: 301 versus 302 and how to avoid chainsWhat an XML sitemap does and how to check yoursRobots.txt: what it blocks and common mistakesWhat structured data is and which types matter for a small businessHow to fix duplicate contentMobile-friendliness: what to checkHTTPS and why browsers warnWhat keyword research is and how to startSearch intent: the four kinds and how to match a page to oneLong-tail keywords for small businessesHow to write a page that answers a searchInternal linking basicsWhat backlinks are and how to earn them honestlyAnchor text explainedWhat E-E-A-T means in practiceContent refreshes: when and how to update an old pageKeyword cannibalization: how to spot and fix itLocal SEO basics and a Google Business Profile checklistHow to read a search results page (SERP features)Core Web Vitals explained: LCP, CLS and interaction speedHow to speed up a slow page: images, caching and scriptsWhat Google Search Console shows: queries, pages, clicks, impressions and positionWhat Google Analytics measures: users, sessions and eventsSetting up a conversion or key eventClick-through rate: what is normal and how to raise itBounce rate versus engagement rateUTM tags: tracking campaigns correctlyHow to run a simple before-and-after SEO test, and why correlation misleadsSeasonality: why traffic moves without any change from youWhat a Google algorithm update is and how to respondA monthly SEO reporting checklist for a small team
Your team and your data
Roles and approvalsIs my site safe with PageSoar?Billing, plans and cancellingHow to approve or send back a proposed changeAssigned and Decided: where your work and past decisions livePick the goal that counts as a winTeach PageSoar your brand voiceList what your product has todayCheck what PageSoar knows about your site and rivalsIgnore pages, or keep them out of GooglePublish your award badges so Google can show themCustom modules: parts built for your accountPeople, roles, company name and appearanceTarget site and the write testHow notifications and the weekly summary workHow to get back something you removed
Glossary
SEO glossary A to Z

Resources

Guides to what PageSoar does and how to use it, and the SEO terms behind them in plain words.

Start here#

What is PageSoar?PageSoar audits every page on your site, drafts the fixes, publishes what you approve and measures which changes won you more leads.Try the PageSoar demoThe demo opens a sample company with no sign-up, in a private copy, so you can run the audit, the review queue and the results before you connect your own site.How a change goes live: draft, review, publish, checkEvery change is shown before and after, waits for an approval, and is read back from the live page once published.

Getting started#

What PageSoar is and how a first week goes.

What's new in PageSoarThe changes to PageSoar that customers can see, newest first, with the date of each.Running the free website checkCheck a website with no account and no card, and see what holds its pages back before you decide anything.Your first ten minutes in PageSoarThe order to do things in on a new workspace, so you reach your first audited page quickly.What the Home screen showsThe four stages across the top, the one thing to do next and the panels beside it.How the Getting started guide worksThe small guide in the corner of the screen: what its steps are, how it counts and how to change your first choice.How to choose your goalPick the one action you want more of, so every figure and draft is aimed at it.

Finding and fixing#

How pages are audited, what the agent changes by itself and what waits for you.

What the agent changes by itself, and what waits for youThree tiers: fixes the agent makes and checks, copy it drafts for approval, and work it briefs for your developers.What the SEO audit screen showsThe SEO audit screen ranks your pages by what fixing them is worth and lets you open any page's audit in one step.How to find and filter your pagesThe All pages list lets you search, filter by section, score and status, sort, and download the result as a spreadsheet.What the page audit showsOne page's audit tells you how many checks pass, what to fix, what to improve, and lets the agent fix what it safely can.What site-wide issues mean and how to clear themSite-wide issues are problems that only show when pages are compared or followed, such as broken links, redirects and missing headings.How to add internal links and untangle pages that competePageSoar names the pages that sell but have too few links pointing at them, and can add the link for you.How page types are scored and how to change the standardsEach page is graded against a short checklist for its type, and you can edit that checklist.How to change many pages at once with Bulk optimizeBulk optimize applies the same kind of fix to a chosen set of pages, previews it first, and checks each write.Broken links, redirects and page speedThe Errors screen ranks broken links and redirects from your last scan; the Page speed screen measures one page's loading vitals.What the Market position screen showsSee how many searches a month happen in your market without you on the first results, and which rivals hold them.How to see what changed in your marketCompare the same keywords across two weekly checks to see where you gained or lost ground.How to choose your next movesA ranked plan of the work most likely to win you searches, with the evidence and a button for each move.How to find sites that should link to youSee which sites link to your rivals and not to you, track who you have approached and draft the outreach yourself.How to check if Google's AI answers name youSee, for the searches you track, whether the AI answer above the results cites your site or a rival's.How to choose what to write nextA priced list of searches worth earning, the rival pages to beat, and the translations your site is missing.What the Meta Ads screen showsWhat your Facebook and Instagram ads bought, what works, what does not and the campaigns to run next, read-only.How to save a filtered list as a viewKeep the filters you set on the Pages list under a name and come back to them in one click.

Proving it worked#

How each published change is measured and what the verdicts mean.

How PageSoar measures whether a change workedEach published change is compared with similar pages left alone, and ends with one verdict: improved, went backwards or too early to tell.How to read the Did it work? screenThe Did it work? screen lists every change PageSoar made live and says, page by page, whether it helped, hurt or is still being measured.What the Weekly briefing showsThe Weekly briefing turns the last seven days into a few cards: what won, what slipped, what is waiting and what went live.Where your visits come from: the Channels screenThe Channels screen splits your Google Analytics sessions by where visitors came from and compares each channel with the period before.How to compare pages and build a dashboardCompare two pages or two groups of pages side by side, then keep the figures you watch most on a dashboard.Which kinds of fix move clicks most: the Impact rankingThe Impact ranking totals the search clicks before and after your measured changes, grouped by the kind of fix.How to run a held-back experiment and log what you expectChange half of one page type, hold half back, and compare the two; write down your expectation first so you can see whether it held.How to track your search rankingsThe Rankings screen records where your pages really appear for the searches you track, and orders them by what each search is worth.What the Needs attention screen is telling youNeeds attention lists pages that were earning clicks and stopped, and says plainly when nothing has.How to generate a report deckPick a reporting window, generate a branded deck on how the site did and what the agent changed, and reopen any past deck as it was.How to be told when a number movesSet a metric alert on users, sessions, conversions or clicks and get a notification when it passes your threshold.How to log what you expect a change to doWrite the prediction down before you publish, then see whether the measured result held.

Connecting your site#

Which sites PageSoar can publish to and what each needs.

Which sites PageSoar can publish toThe platforms PageSoar publishes to today, what each one needs, and what still works for the rest.Connect Google Search Console and AnalyticsWhat connecting Google adds to PageSoar, how pages are ranked with and without it, and the one sign-in that does it.When a connection does not workThe symptoms people meet when connecting a WordPress site, why each happens and the one change that fixes it.How to connect your website and GoogleThe two connections PageSoar needs, in the order to make them, and what the Connect screen shows while you do.How to check your site's connection healthSee whether PageSoar can reach your site right now, when it last looked, and read it again on demand.How to request a custom connectorAsk PageSoar to read sales, CRM or report figures from another system, and follow the request to Live.Connect WordPress to PageSoarDrafts titles, descriptions and headings you approve, and publishes them to WordPress.Connect Ghost to PageSoarDrafts titles, descriptions and headings you approve, and publishes them to Ghost.Connect a git repositoryDrafts titles, descriptions and headings you approve, and commits them to your site's repository.Connect a Python appDrafts titles and descriptions you approve, and writes them into your site's source code.Connect Shopify to PageSoarDrafts titles and descriptions you approve, and publishes them to your Shopify store.Connect Webflow to PageSoarDrafts titles and descriptions you approve, and saves them to Webflow.Connect Wix to PageSoarForwards addresses that no longer exist to the page that replaced them. Titles and descriptions are changed in Wix.

Asking your data#

Plain-language questions answered from your own Google accounts.

Asking your data in plain wordsType a question the way you would ask a colleague; PageSoar finds the Google Analytics figures that answer it and shows how they were counted.How to check a draft before it goes livePaste copy from a writer or agency and see it scored with the same checks a published page gets, before anything is published.How to check a rival's websiteType any site address and PageSoar reads its public pages with the same checks yours get, then compares two sites side by side.

SEO basics#

Plain-language guides to the search and analytics ideas behind the work.

What a title tag is and how to write a good oneThe title tag is the blue headline in search results, and the words in it decide whether people click.Writing meta descriptions that earn clicksA meta description is the short summary under your search result, and a good one persuades people to choose you.Heading structure: H1 to H3 explainedHeadings are the outline of a page, and a clean one helps both readers and search engines see what it covers.How to write helpful image alt textAlt text describes an image in words, which helps blind visitors, helps search engines and covers you when an image fails to load.What a canonical tag is and when to use itA canonical tag tells search engines which address is the main copy when the same page can be reached at several.Redirects: 301 versus 302 and how to avoid chainsA redirect sends visitors from one address to another, and choosing the right kind keeps your rankings and your leads.What an XML sitemap does and how to check yoursA sitemap is a list of the pages you want search engines to find, and checking yours takes a few minutes.Robots.txt: what it blocks and common mistakesRobots.txt tells search engine crawlers which parts of your site to stay out of, and one wrong line can hide your whole site.What structured data is and which types matter for a small businessStructured data is code that labels facts on your page so search engines can read them exactly, which can earn richer results.How to fix duplicate contentDuplicate content means the same or nearly the same text lives at several addresses, and merging it focuses your rankings on one page.Mobile-friendliness: what to checkMost visitors reach you from a phone, and a page that is hard to use there loses the lead before it starts.HTTPS and why browsers warnHTTPS encrypts the connection to your site, and without it browsers tell visitors your site is not secure.What keyword research is and how to startKeyword research is finding the words your future customers type into a search box, so your pages use the same words.Search intent: the four kinds and how to match a page to oneEvery search has a purpose; a page that serves that purpose ranks better and turns more visitors into leads.Long-tail keywords for small businessesLong, specific searches have fewer searchers each but less competition and a clearer buyer, which suits a small business.How to write a page that answers a searchA page that gives the answer early, in plain words, with proof and a next step, serves both the searcher and the search engine.Internal linking basicsInternal links connect your own pages so visitors and search engines can find them and understand how they relate.What backlinks are and how to earn them honestlyA backlink is a link to your site from another site; the lasting way to get them is to be worth linking to.Anchor text explainedAnchor text is the clickable words of a link; descriptive words help people and search engines know what is behind it.What E-E-A-T means in practiceE-E-A-T asks whether a page shows real experience, expertise, authority and trustworthiness; here is how to show each.Content refreshes: when and how to update an old pageUpdating a page that already has some visibility is often cheaper and faster than writing a new one.Keyword cannibalization: how to spot and fix itWhen two of your pages compete for the same search, neither does as well as one strong page would.Local SEO basics and a Google Business Profile checklistLocal search shows nearby businesses on a map; claiming and completing your free listing is the biggest first step.How to read a search results page (SERP features)A results page is more than ten blue links; knowing what else it shows tells you what a search is worth to you.Core Web Vitals explained: LCP, CLS and interaction speedCore Web Vitals are three measurements of how fast, stable and responsive a page feels, and each has a pass line you can check.How to speed up a slow page: images, caching and scriptsMost slow pages are slow for three reasons, oversized images, no caching and too many scripts, and each can be fixed by hand.What Google Search Console shows: queries, pages, clicks, impressions and positionSearch Console reports how your pages appear in Google search, and each of its four numbers answers a different question.What Google Analytics measures: users, sessions and eventsGoogle Analytics counts what visitors do after they arrive, and its three basic units are users, sessions and events.Setting up a conversion or key eventA key event marks the one action that counts as a win, and without one a traffic report cannot tell you whether anything worked.Click-through rate: what is normal and how to raise itClick-through rate is the share of people who saw you in search and clicked, and it depends far more on position and query type than on any single average.Bounce rate versus engagement rateBounce rate and engagement rate are two sides of the same measurement, and neither says on its own whether a page did its job.UTM tags: tracking campaigns correctlyUTM tags are short labels added to a link so analytics can tell which email, advert or post sent a visit.How to run a simple before-and-after SEO test, and why correlation misleadsA before-and-after test compares a page against its own recent past, and it only means something if you control for what else changed.Seasonality: why traffic moves without any change from youDemand for most products rises and falls on a yearly pattern, so a change in traffic is not always a change in your results.What a Google algorithm update is and how to respondAn algorithm update changes how Google orders results for many sites at once, and the right first move is to check, wait and then act on evidence.A monthly SEO reporting checklist for a small teamA short monthly routine of eight checks keeps a small team honest about whether search work is producing leads.

Your team and your data#

Roles, approvals and where your information lives.

Roles and approvalsSix roles decide who can see, propose, publish and approve, so no one changes the site alone by accident.Is my site safe with PageSoar?Each company gets its own workspace, every change needs an approval, and PageSoar tells you what it did.Billing, plans and cancellingWhat each plan costs, how the free trial works, and where a workspace admin changes the plan, updates the card or cancels.How to approve or send back a proposed changeThe review queue shows each change somebody proposed, what it would do to the page, and lets you publish it or return it with a reason.Assigned and Decided: where your work and past decisions liveAssigned lists the findings handed to you, Decided is the record of every proposal approved or sent back.Pick the goal that counts as a winThe conversion goal is the one action you want more of, and it sets the number every screen counts and the style every draft aims at.Teach PageSoar your brand voiceBrand and voice is where you tell the agent what you sell, who it is for, what it may claim and how to sound, so every draft follows it.List what your product has todayThe offerings lists let PageSoar flag pages that still mention something you no longer have, or make a data claim your own list contradicts.Check what PageSoar knows about your site and rivalsSite knowledge shows the brand, products and positioning PageSoar read from your pages, lets you correct them and re-read the site.Ignore pages, or keep them out of GooglePages to ignore stops PageSoar counting a section; Out of Google checks that pages that must never appear in search really are hidden.Publish your award badges so Google can show themAwards reads the badges on your pages and, after you confirm each one, marks them up site-wide.Custom modules: parts built for your accountA custom module handles data only you use, such as product codes, so reports show names instead of raw codes.People, roles, company name and appearanceThe people screen shows who has access, how many seats you have used and lets an Admin invite, change or remove someone.Target site and the write testTarget site shows where approved changes land, where numbers are measured and which copy was read; Diagnostics runs a write test.How notifications and the weekly summary workWhat the bell shows, how to choose what reaches you and how to switch on the weekly summary.How to get back something you removedSaved views, metric alerts and hypotheses you remove are kept in Trash for 30 days and restore whole.

SEO glossary#

101 search and analytics terms, each explained in a sentence or two. Read every definition on one page.

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See it on your own site#

The free website check reads a site you name and reports what holds its pages back, with no account and no card. It changes nothing on your site.

Run the free website check

Cannot find what you need? Ask us.

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