Resources menu All resources Getting started
What is PageSoar? Try the PageSoar demo What's new in PageSoar Running the free website check Your first ten minutes in PageSoar What the Home screen shows How the Getting started guide works How to choose your goal Finding and fixing
How a change goes live: draft, review, publish, check What the agent changes by itself, and what waits for you What the SEO audit screen shows How to find and filter your pages What the page audit shows What site-wide issues mean and how to clear them How to add internal links and untangle pages that compete How page types are scored and how to change the standards How to change many pages at once with Bulk optimize Broken links, redirects and page speed What the Market position screen shows How to see what changed in your market How to choose your next moves How to find sites that should link to you How to check if Google's AI answers name you How to choose what to write next What the Meta Ads screen shows How to save a filtered list as a view Proving it worked
How PageSoar measures whether a change worked How to read the Did it work? screen What the Weekly briefing shows Where your visits come from: the Channels screen How to compare pages and build a dashboard Which kinds of fix move clicks most: the Impact ranking How to run a held-back experiment and log what you expect How to track your search rankings What the Needs attention screen is telling you How to generate a report deck How to be told when a number moves How to log what you expect a change to do Connecting your site
Which sites PageSoar can publish to Connect Google Search Console and Analytics When a connection does not work How to connect your website and Google How to check your site's connection health How to request a custom connector Connect WordPress to PageSoar Connect Ghost to PageSoar Connect a git repository Connect a Python app Connect Shopify to PageSoar Connect Webflow to PageSoar Connect Wix to PageSoar Asking your data
Asking your data in plain words How to check a draft before it goes live How to check a rival's website SEO basics
What a title tag is and how to write a good one Writing meta descriptions that earn clicks Heading structure: H1 to H3 explained How to write helpful image alt text What a canonical tag is and when to use it Redirects: 301 versus 302 and how to avoid chains What an XML sitemap does and how to check yours Robots.txt: what it blocks and common mistakes What structured data is and which types matter for a small business How to fix duplicate content Mobile-friendliness: what to check HTTPS and why browsers warn What keyword research is and how to start Search intent: the four kinds and how to match a page to one Long-tail keywords for small businesses How to write a page that answers a search Internal linking basics What backlinks are and how to earn them honestly Anchor text explained What E-E-A-T means in practice Content refreshes: when and how to update an old page Keyword cannibalization: how to spot and fix it Local SEO basics and a Google Business Profile checklist How to read a search results page (SERP features) Core Web Vitals explained: LCP, CLS and interaction speed How to speed up a slow page: images, caching and scripts What Google Search Console shows: queries, pages, clicks, impressions and position What Google Analytics measures: users, sessions and events Setting up a conversion or key event Click-through rate: what is normal and how to raise it Bounce rate versus engagement rate UTM tags: tracking campaigns correctly How to run a simple before-and-after SEO test, and why correlation misleads Seasonality: why traffic moves without any change from you What a Google algorithm update is and how to respond A monthly SEO reporting checklist for a small team Your team and your data
Roles and approvals Is my site safe with PageSoar? Billing, plans and cancelling How to approve or send back a proposed change Assigned and Decided: where your work and past decisions live Pick the goal that counts as a win Teach PageSoar your brand voice List what your product has today Check what PageSoar knows about your site and rivals Ignore pages, or keep them out of Google Publish your award badges so Google can show them Custom modules: parts built for your account People, roles, company name and appearance Target site and the write test How notifications and the weekly summary work How to get back something you removed Glossary
SEO glossary A to Z Resources SEO basics What Google Analytics measures: users, sessions and events What Google Analytics measures: users, sessions and events Google Analytics counts what visitors do after they arrive, and its three basic units are users, sessions and events.
Google Analytics records what happens once someone is on your site: where they came from, what they looked at and what they did. Search Console covers the time before the click; Analytics covers the time after. Together they let you follow a visit from search to lead.
Users# A user is a person, or more exactly a browser or device that Analytics has recognised. If the same person visits on a phone and a laptop, they usually count as two. If someone clears their cookies or declines tracking, they may be counted again or not at all, so treat user counts as a close estimate, not a headcount.
Sessions# A session is one visit: a group of actions by one user that ends after 30 minutes of inactivity. One user can have many sessions. If a person visits Monday and again Thursday, that is one user and two sessions. Sessions are the usual unit for asking where traffic comes from.
Events# An event is a single action: a page view, a scroll, a click on a link, a form submit. In current Google Analytics everything is an event, including the page view. A session is made of events, and a user is made of sessions. Events are also the raw material for conversions .
How to look around by hand# Open the acquisition report and read sessions by channel: organic search, direct, referral, social and email. Open the pages report and see which pages get the most views. Compare the same date range with the one before it, and not with yesterday. Open the events report and check that the actions you care about are being recorded at all. Common mistakes# Comparing users in Analytics with clicks in Search Console. They count different things and will not match. Counting your own visits. Filter out your office and your team. Never defining a goal, so the report shows traffic but not results. Reading a small number as a trend. Ten sessions to a page tells you very little. For how the two Google tools fit together in PageSoar, see Google Search Console and Analytics .
