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Glossary
SEO glossary A to Z

What an XML sitemap does and how to check yours

A sitemap is a list of the pages you want search engines to find, and checking yours takes a few minutes.

What it is#

An XML sitemap is a file listing the addresses of the pages on your site that you want search engines to know about. It is written for software, not people. It usually lives at yoursite.com/sitemap.xml, or at sitemap_index.xml when it is split into several files.

Why it matters#

Search engines normally find pages by following links. A new page, or one buried deep in your site, may be missed or found late. A sitemap gives them a list. A page that is not indexed cannot bring anyone to you from search, so every page that should earn leads needs to be found. A sitemap does not guarantee ranking or even inclusion, but it removes one reason for being missed.

How to check#

  1. Type your address followed by /sitemap.xml into a browser. You should see a list of addresses, not an error.
  2. Scan it. Your main service pages, location pages and recent articles should all be there.
  3. Open a few listed addresses. Each should load normally.
  4. In Google Search Console, open the Sitemaps report. It shows whether the file was read and how many addresses were found.

How to fix#

  • Let your platform generate it. Most builders and SEO plugins make one and keep it current. Turn the setting on.
  • List only pages you want in search: live, public, and returning a normal page.
  • Use the same address form as your canonical tags (https, www or not).
  • Submit it in Search Console under Sitemaps, and add a line Sitemap: https://yoursite.com/sitemap.xml to your robots.txt.
  • Recheck after big changes such as a redesign or a move.

Common mistakes#

  • Listing pages that redirect, return errors or are marked noindex. That sends mixed messages.
  • Listing the old http addresses after moving to https.
  • Leaving out pages that matter, because a plugin excludes a content type.
  • Forgetting it exists and letting a stale file sit for years.
  • Thinking it fixes weak pages. A sitemap only helps discovery. Thin or duplicate pages still need work.
  • Exceeding the limits: a single file holds up to 50,000 addresses, so large sites split into several.

For a wider health read of your pages, try the free website check.

Terms in this guide#