How to choose what to write next

A priced list of searches worth earning, the rival pages to beat, and the translations your site is missing.

What to write lists the searches worth a new page, the most valuable first, so a writer starts on something that matters instead of a blank sheet.

Searches worth earning#

Each row gives the search, its kind, searches a month, the cost per click if you bought that traffic, how hard it is (easy, moderate or hard) and the rival page to beat. Searches that buy come first, then those by the cost of the traffic. That figure comes from market pricing, not a guess.

If your site already has a page on the search, it is named under the row. Upgrade that page before drafting a second one. Draft it has AI write a full page draft, marked not published; the screen tells you how many AI drafts drafting the whole list would use.

Searches your rivals already win#

A shorter list of searches a named rival ranks for. A search on both lists is the strongest case.

Missing translations#

If your site publishes in more than one language, this shows which pages lack a translation, ranked by search clicks when Search Console is connected and otherwise in address order. It also flags translated pages whose source page no longer exists.

Page drafts are not written while AI writing is off. The list needs market data. For the same idea tied to ranking evidence, see next moves.