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SEO glossary A to ZPreparing for voice search
People speak to their phones in full questions. Pages that answer plainly and locally are easier to use.
What it is#
Voice search is asking a phone or a smart speaker a question out loud instead of typing. Spoken questions tend to be longer and more like normal talk: "where can I get a bike repaired near me" rather than "bike repair".
Why it matters#
Many spoken searches are practical and local, from people who want an answer or a business now. A voice assistant usually reads out one answer, so the page that gives a clear one has the advantage. There is no secret trick, though. The same habits that help typed searches help here.
How to check#
- Ask your own phone three questions a customer might ask about your business and listen to the answer.
- Note whether your business, or a competitor, is the one named.
- Look at the questions customers send you by email or phone, since those are the spoken ones.
How to prepare#
- Answer real questions on your pages. Use a question as a heading and put a short, direct answer straight under it.
- Write the way people talk. Short sentences and everyday words.
- Keep your business details correct and the same everywhere: name, address, phone and opening hours. See the local SEO basics.
- Make the site fast and easy on a phone, since most spoken searches happen there.
- Mark up your information where it fits, as in structured data.
A practical tip: build a short question and answer section for your most important service, using the exact questions your customers ask. It helps typed searches, it helps people reading on a phone, and it gives a voice assistant a ready answer to read. Update it as you hear new questions. Test it again on your phone after each change. Review it every few months, because small drift adds up unnoticed and is easy to correct early.
Common mistakes#
- Writing a long answer when a two-sentence one would do.
- Chasing voice search with a separate strategy rather than improving your existing pages.
- Outdated hours or a wrong phone number.
For how searches are grouped by what the person wants, see search intent, the four kinds.