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How PageSoar measures whether a change workedHow to read the Did it work? screenWhat the Weekly briefing showsWhere your visits come from: the Channels screenHow to compare pages and build a dashboardWhich kinds of fix move clicks most: the Impact rankingHow to run a held-back experiment and log what you expectHow to track your search rankingsWhat the Needs attention screen is telling youHow to generate a report deckHow to be told when a number movesHow to log what you expect a change to doConnecting your site
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Asking your data in plain wordsHow to check a draft before it goes liveHow to check a rival's websiteSEO basics
What a title tag is and how to write a good oneWriting meta descriptions that earn clicksHeading structure: H1 to H3 explainedHow to write helpful image alt textWhat a canonical tag is and when to use itRedirects: 301 versus 302 and how to avoid chainsWhat an XML sitemap does and how to check yoursRobots.txt: what it blocks and common mistakesWhat structured data is and which types matter for a small businessHow to fix duplicate contentMobile-friendliness: what to checkHTTPS and why browsers warnWhat keyword research is and how to startSearch intent: the four kinds and how to match a page to oneLong-tail keywords for small businessesHow to write a page that answers a searchInternal linking basicsWhat backlinks are and how to earn them honestlyAnchor text explainedWhat E-E-A-T means in practiceContent refreshes: when and how to update an old pageKeyword cannibalization: how to spot and fix itLocal SEO basics and a Google Business Profile checklistHow to read a search results page (SERP features)Core Web Vitals explained: LCP, CLS and interaction speedHow to speed up a slow page: images, caching and scriptsWhat Google Search Console shows: queries, pages, clicks, impressions and positionWhat Google Analytics measures: users, sessions and eventsSetting up a conversion or key eventClick-through rate: what is normal and how to raise itBounce rate versus engagement rateUTM tags: tracking campaigns correctlyHow to run a simple before-and-after SEO test, and why correlation misleadsSeasonality: why traffic moves without any change from youWhat a Google algorithm update is and how to respondA monthly SEO reporting checklist for a small teamWhat hreflang is and when a site needs itHow Google indexing works and how to check a page is indexedPagination and how to handle paged listsURL structure and slugsFavicons and why they matterHow JavaScript-heavy pages are crawled and renderedPreparing for voice searchCall to action writingWhat a lead is and how to capture oneLanding page basicsWhen to use the link disavow tool (rarely)Domain authority and similar scores: what they do and do not meanCloaking and other practices that break search guidelinesThe marketing funnel and how content maps to itHow to read heat maps and scroll depthPogo-sticking and short visits: what they tell youReading CSS-related page speed problems in plain languageImage formats and compression for a faster siteHow to write a clear page title and URL for a service pageHow often to publish contentYour team and your data
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SEO glossary A to ZDomain authority and similar scores: what they do and do not mean
Third-party authority scores are estimates made by tool vendors, not numbers Google uses.
What they are#
Domain authority and similar scores (you will see names like domain rating or trust score) are single numbers invented by SEO tool companies. Each vendor builds its own formula, usually based on how many sites link to you and how strong those links look. The number is a guess at how well a site might rank.
What they do not mean#
- Google does not use them. They are not a ranking factor or a grade from a search engine.
- They are not comparable across tools. A 40 in one tool says nothing about a 40 in another.
- They do not measure your business. A small local firm can win its searches with a low score.
- They can move without you doing anything, because the vendor changed its data or formula.
What they are good for#
Used loosely, a score is a quick way to compare similar sites in the same tool. If a site that could link to you has a very low score and looks spammy, that is a hint to look closer. If a rival has a far higher score, that suggests they have earned more links. Treat that as a question, not a verdict.
What to track instead#
- Clicks, impressions and positions for the searches that matter to you, from Search Console.
- Enquiries, calls and orders, since those pay the bills.
- The number of real sites that mention and link to you, and whether they are relevant to your field.
How to talk about them with an agency#
If someone reports progress to you as a score, ask what changed for customers: more calls, more form fills, more visits from the searches you care about. A good partner can connect their work to those outcomes. A score on its own is a number in a report, and it is fine as a side note, but it should never be the headline.
Common mistakes#
- Setting a score as a goal. You can raise it without helping a single customer.
- Buying links to lift it. That can break search guidelines.
- Rejecting a good link because the other site has a modest score.
- Judging an agency by how the number moved.
For earning links that matter, see what backlinks are and how to earn them.