Resources menu
All resources
Getting started
What is PageSoar?Try the PageSoar demoWhat's new in PageSoarRunning the free website checkYour first ten minutes in PageSoarWhat the Home screen showsHow the Getting started guide worksHow to choose your goalFinding and fixing
How a change goes live: draft, review, publish, checkWhat the agent changes by itself, and what waits for youWhat the SEO audit screen showsHow to find and filter your pagesWhat the page audit showsWhat site-wide issues mean and how to clear themHow to add internal links and untangle pages that competeHow page types are scored and how to change the standardsHow to change many pages at once with Bulk optimizeBroken links, redirects and page speedWhat the Market position screen showsHow to see what changed in your marketHow to choose your next movesHow to find sites that should link to youHow to check if Google's AI answers name youHow to choose what to write nextWhat the Meta Ads screen showsHow to save a filtered list as a viewProving it worked
How PageSoar measures whether a change workedHow to read the Did it work? screenWhat the Weekly briefing showsWhere your visits come from: the Channels screenHow to compare pages and build a dashboardWhich kinds of fix move clicks most: the Impact rankingHow to run a held-back experiment and log what you expectHow to track your search rankingsWhat the Needs attention screen is telling youHow to generate a report deckHow to be told when a number movesHow to log what you expect a change to doConnecting your site
Which sites PageSoar can publish toConnect Google Search Console and AnalyticsWhen a connection does not workHow to connect your website and GoogleHow to check your site's connection healthHow to request a custom connectorConnect WordPress to PageSoarConnect Ghost to PageSoarConnect a git repositoryConnect a Python appConnect Shopify to PageSoarConnect Webflow to PageSoarConnect Wix to PageSoarAsking your data
Asking your data in plain wordsHow to check a draft before it goes liveHow to check a rival's websiteSEO basics
What a title tag is and how to write a good oneWriting meta descriptions that earn clicksHeading structure: H1 to H3 explainedHow to write helpful image alt textWhat a canonical tag is and when to use itRedirects: 301 versus 302 and how to avoid chainsWhat an XML sitemap does and how to check yoursRobots.txt: what it blocks and common mistakesWhat structured data is and which types matter for a small businessHow to fix duplicate contentMobile-friendliness: what to checkHTTPS and why browsers warnWhat keyword research is and how to startSearch intent: the four kinds and how to match a page to oneLong-tail keywords for small businessesHow to write a page that answers a searchInternal linking basicsWhat backlinks are and how to earn them honestlyAnchor text explainedWhat E-E-A-T means in practiceContent refreshes: when and how to update an old pageKeyword cannibalization: how to spot and fix itLocal SEO basics and a Google Business Profile checklistHow to read a search results page (SERP features)Core Web Vitals explained: LCP, CLS and interaction speedHow to speed up a slow page: images, caching and scriptsWhat Google Search Console shows: queries, pages, clicks, impressions and positionWhat Google Analytics measures: users, sessions and eventsSetting up a conversion or key eventClick-through rate: what is normal and how to raise itBounce rate versus engagement rateUTM tags: tracking campaigns correctlyHow to run a simple before-and-after SEO test, and why correlation misleadsSeasonality: why traffic moves without any change from youWhat a Google algorithm update is and how to respondA monthly SEO reporting checklist for a small teamWhat hreflang is and when a site needs itHow Google indexing works and how to check a page is indexedPagination and how to handle paged listsURL structure and slugsFavicons and why they matterHow JavaScript-heavy pages are crawled and renderedPreparing for voice searchCall to action writingWhat a lead is and how to capture oneLanding page basicsWhen to use the link disavow tool (rarely)Domain authority and similar scores: what they do and do not meanCloaking and other practices that break search guidelinesThe marketing funnel and how content maps to itHow to read heat maps and scroll depthPogo-sticking and short visits: what they tell youReading CSS-related page speed problems in plain languageImage formats and compression for a faster siteHow to write a clear page title and URL for a service pageHow often to publish contentYour team and your data
Roles and approvalsIs my site safe with PageSoar?Billing, plans and cancellingHow to approve or send back a proposed changeAssigned and Decided: where your work and past decisions livePick the goal that counts as a winTeach PageSoar your brand voiceList what your product has todayCheck what PageSoar knows about your site and rivalsIgnore pages, or keep them out of GooglePublish your award badges so Google can show themCustom modules: parts built for your accountPeople, roles, company name and appearanceTarget site and the write testHow notifications and the weekly summary workHow to get back something you removedGlossary
SEO glossary A to ZURL structure and slugs
A clear web address helps visitors trust a link and helps search engines understand where a page fits.
What it is#
A URL is the address of a page. The last part, after the final slash, is the slug. In an address ending /services/kitchen-remodeling, the slug is kitchen-remodeling and services is the folder above it.
Why it matters#
People read addresses in search results, in emails and when they hover over a link. A readable one builds confidence that the page is what it claims to be. Search engines also use the words in it as a light hint about the topic.
How to check#
- Look at the address bar on five of your main pages.
- Ask whether a stranger could guess the page topic from the address alone.
- Note any that contain long number strings, dates you do not need or odd characters.
How to write a good one#
- Use plain words that describe the page.
- Keep it short. Three to five words is plenty.
- Use lowercase and hyphens between words, not spaces or underscores.
- Mirror your structure. Put services under a services folder, so the address shows where the page sits.
- Skip filler such as "and", "the" and extra dates.
- Keep it stable. Choose well once and leave it.
If you must change one#
Changing an address breaks every old link to it, from other sites, bookmarks and search results. If you change one, set up a permanent redirect from the old address to the new one. See 301 vs 302 redirects.
A practical tip: write down a naming rule before you create many pages, for example lowercase, hyphens, no dates, services under one folder. A shared rule keeps addresses consistent when several people add pages, and it saves a clean-up later. Treat the rule like a style guide for your site and share it with anyone who publishes. Review it every few months, because small drift adds up unnoticed and is easy to correct early.
Common mistakes#
- Changing addresses during a redesign with no redirects.
- Auto-generated addresses full of codes.
- Stuffing the slug with every keyword you can think of.
- Two addresses showing the same page with no canonical set.
To find pages whose addresses need a look, use how to find and filter your pages.