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Builds PageSoar. Writes about getting found in Google and quoted in AI answers.

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Before we change anything: the Nowlark baseline, in Search Console's own numbersA case study starts with the weeks before the change. These are the four weeks for nowlark.com, with no result claimed yet.Reading your dataHD4 min readOctober 16, 2026What is AEO? Answer engine optimization, without the hypeAEO means being the page an AI answer quotes. Most of it is search work you already know, done with more care.Search and AI answersHD5 min readOctober 16, 2026Generative engine optimization: where the term came from and what holds upGEO was named in a 2023 research paper. Here is what the paper tested, and what a site owner can take from it.Search and AI answersHD5 min readOctober 16, 2026How to get cited by ChatGPT search: start with one line in robots.txtOpenAI documents which crawler feeds ChatGPT's search answers. If it is blocked, nothing else matters.Search and AI answersHD4 min readOctober 16, 2026How to show up in AI Overviews: what Google documents, and what to measureThere is no AI Overviews setting to switch on. There is a short list of things that keep a page eligible and quotable.Search and AI answersHD5 min readOctober 16, 2026llms.txt: what it is, and what it is notA proposed file that gives language models a short map of your site. Useful to some tools; not a Google requirement.Search and AI answersHD4 min readOctober 16, 2026FAQ schema in 2026: why the rich result went away, and why the markup still helpsGoogle now shows FAQ rich results only for well-known government and health sites. Here is what is left for everyone else.Page fixesHD4 min readOctober 16, 2026People also ask: how to use it to write the answers your page is missingThe questions box in Google's results is a free list of what searchers want next. Treat it as an outline.Search and AI answersHD4 min readOctober 16, 2026E-E-A-T explained: experience, expertise, authoritativeness and trustE-E-A-T is how Google's raters judge quality. It is not a score on your page. Here is what that means in practice.Search and AI answersHD5 min readOctober 16, 2026SEO for small business: the five things worth an afternoonYou do not need an agency to cover the basics. These five checks cover most of what a small site gets wrong.Search and AI answersHD6 min readOctober 16, 2026Core Web Vitals: the three numbers, and the thresholds Google calls goodLoading, responsiveness and visual stability, each with one number. Here are the targets and where to read yours.Page fixesHD5 min readOctober 16, 2026Largest Contentful Paint: what it measures and the usual fixesLCP is the moment the biggest thing on screen appears. On most pages it is the hero image or the headline.Page fixesHD4 min readOctober 16, 2026XML sitemaps: what Google reads, and the two fields it ignoresA sitemap tells Google which addresses you want crawled. Google's own guide is specific about what counts.Page fixesHD4 min readOctober 16, 2026SEO for WordPress: the settings to check before any pluginMost WordPress SEO problems are one checkbox or one leftover. Check these before installing anything.Page fixesHD5 min readOctober 16, 2026Image SEO and alt text: what Google uses to understand a pictureGoogle reads alt text, file names and the words around an image. Alt text also serves people using screen readers.Page fixesHD4 min readOctober 16, 2026SEO competitor analysis: find who takes your searches, then whyYour search rivals are often not your business rivals. Start from the searches you want, not a list of names.Reading your dataHD5 min readOctober 16, 2026A technical SEO audit you can finish in a dayCrawl, index, render, link. Four questions, in that order, catch most of what keeps good pages out of Google.Page fixesHD6 min readOctober 16, 2026hreflang: telling Google which language version to showIf your site has versions for different languages or regions, hreflang points each reader to the right one.Page fixesHD4 min readOctober 16, 2026Keyword cannibalization: when two of your pages compete for one searchTwo pages answering the same search split the clicks between them. Search Console shows it if you know where to look.Reading your dataHD5 min readOctober 16, 2026Featured snippets: how Google picks them, and how to opt outGoogle chooses featured snippets automatically. You cannot mark a page for one, but you can make it easier to choose.Search and AI answersHD4 min readOctober 16, 2026Search intent: write the page the searcher came forThe same words can mean learn, compare or buy. The results page tells you which one Google thinks it is.Search and AI answersHD5 min readOctober 16, 2026Discovered, currently not indexed: what it means and what to doGoogle found the address but has not crawled it yet. Here is how to tell whether it matters for your site.Reading your dataHD4 min readOctober 16, 2026The H1 tag: one clear main heading per pageThe main heading tells a reader where they landed. Themes that wrap the logo or every section in an H1 blur it.Page fixesHD4 min readOctober 16, 2026How to improve click-through rate from Google without changing your rankingIf a page shows often but few people click, the title and snippet are the place to work.Reading your dataHD5 min readOctober 16, 2026Orphan pages: the pages nothing on your site links toIf no page links to it, readers cannot reach it and Google mostly finds it through the sitemap, if at all.Page fixesHD4 min readOctober 16, 2026Breadcrumb schema: showing where a page sits in your siteBreadcrumbs help readers back up a level, and the markup tells Google the page's place in the site.Page fixesHD4 min readOctober 16, 2026Content gap analysis: the questions your rivals answer and you do notA content gap is a search your audience makes that no page of yours answers well. Start from data, not guesses.Reading your dataHD5 min readOctober 16, 2026SEO A/B testing: how to test a change without hurting your rankingsGoogle publishes rules for testing page variations. Follow them and a test does not cost you anything in search.Reading your dataHD5 min readOctober 16, 2026How long does SEO take? What you can know, and whenNobody can promise a date. You can know when Google has seen a change, and when there is enough data to judge it.Reading your dataHD4 min readOctober 16, 2026Redirect chains: send every old address straight to the final pageEach extra hop is another request for readers and crawlers. Google stops following after a limit.Page fixesHD4 min readOctober 16, 2026Mobile-first indexing: Google reads the phone version of your pageGoogle indexes and ranks the mobile version. Anything missing on mobile is missing for Google.Page fixesHD4 min readOctober 16, 2026Zero-click search: what to do when Google answers instead of sending the visitMore searches end on the results page. Here is how to see it in your own data and what a page can still win.Search and AI answersHD5 min readOctober 15, 2026Keyword research with Claude: a method that starts from your own dataAn assistant is good at grouping and wording. It cannot know what people search, so start from Search Console.Search and AI answersHD6 min readOctober 15, 2026Why Google rewrites your page title, and how to write one it keepsGoogle's title-link guide names the title problems that cause a rewrite. These are the causes and the fixes.Page fixesHD5 min readOctober 15, 2026Internal links: how to give your best pages the links they are missingGoogle finds pages by following links. A page nothing links to is hard to find and easy to ignore.Page fixesHD5 min readOctober 15, 2026Reading Search Console: the four numbers and what each one tells youClicks, impressions, click-through rate and average position, and the mistakes that make them misleading.Reading your dataHD6 min readOctober 15, 2026AI Overviews and your site: what Google says to doGoogle's own guidance for appearing in AI features is short: the same fundamentals, applied to pages worth citing.Search and AI answersHD5 min readOctober 15, 2026Canonical links: pick one address for each pageWhen two addresses show the same page, Google chooses one. A canonical link tells it which one you prefer.Page fixesHD4 min readOctober 15, 2026Meta descriptions: they do not rank pages, but they do earn clicksGoogle often writes its own snippet, but a good description is used when it matches the search.Page fixesHD4 min readOctober 15, 2026Structured data for beginners: tell Google what a page isStructured data labels a page's content so search systems read it without guessing.Page fixesHD5 min readOctober 15, 2026How to tell whether an SEO change workedA page that rose after an edit may have risen with the whole site. Compare it to what the site normally gets.Reading your dataHD5 min readOctober 15, 2026The page Google cannot see: robots rules and noindex by mistakeA single leftover rule can hide a page. How to spot it and what each setting does.Page fixesHD4 min readOctober 15, 2026Brand queries: how people find you by name, and how to show the right site nameSearches for your own name are the easiest to win. Make sure Google shows the right name and address.Search and AI answersHD4 min readOctober 15, 2026