People also ask: how to use it to write the answers your page is missing

What the box is#

For many searches Google shows a list of related questions. Each one opens to a short answer from a page, with a link to it. The answer is a snippet, so Google's snippet guidance applies.

Use it as an outline#

1. Search your main topic and write down the questions shown.
2. Mark the ones your page already answers well.
3. For the rest, add a heading in the question's words and a direct answer under it.

Keep it honest#

Only answer what the page is about. A page that answers everything ranks for nothing in particular.

See what moved#

Compare the page with the rest of the site over the same weeks.