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Generative engine optimization: where the term came from and what holds up

GEO was named in a 2023 research paper. Here is what the paper tested, and what a site owner can take from it.

Author: HD5 min read

Table of contents
  1. Key takeaways
  2. Where GEO comes from
  3. What did well
  4. What that means for your pages
  5. Measure, do not assume
  6. See it on your own site
  7. Sources

Where GEO comes from#

Researchers named generative engine optimization in a 2023 paper, linked below. They built a benchmark of queries, edited source pages in different ways, and measured how often each edit got the page cited in a generated answer.

What did well#

Edits that cited sources, added quotations and added statistics made pages more visible in their tests. Stuffing keywords did not help. Read it as: an answer engine prefers a page it can quote with confidence.

What that means for your pages#

  • Name where a number comes from, on the page.
  • Put a quotable sentence near the top of each section.
  • Cut filler that says nothing checkable.

Measure, do not assume#

Whether a change got you cited is a measurement. SEO and AI answers says which answers PageSoar reads.

See it on your own site#

The free website check reads a site you name and reports what holds its pages back, with no account and no card. It changes nothing on your site.

Run the free website check

Sources#