Table of contents
Where GEO comes from#
Researchers named generative engine optimization in a 2023 paper, linked below. They built a benchmark of queries, edited source pages in different ways, and measured how often each edit got the page cited in a generated answer.
What did well#
Edits that cited sources, added quotations and added statistics made pages more visible in their tests. Stuffing keywords did not help. Read it as: an answer engine prefers a page it can quote with confidence.
What that means for your pages#
- Name where a number comes from, on the page.
- Put a quotable sentence near the top of each section.
- Cut filler that says nothing checkable.
Measure, do not assume#
Whether a change got you cited is a measurement. SEO and AI answers says which answers PageSoar reads.
See it on your own site#
The free website check reads a site you name and reports what holds its pages back, with no account and no card. It changes nothing on your site.