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Meta descriptions: they do not rank pages, but they do earn clicks

Google often writes its own snippet, but a good description is used when it matches the search.

Author: HD4 min read

Table of contents
  1. Key takeaways
  2. What the description does
  3. How to write one
  4. Review and publish
  5. See it on your own site
  6. Sources

What the description does#

Google's snippet guidance says it may use the description when it describes the page better than other parts of the content. It is your chance to state the benefit in the reader's words.

How to write one#

  • Say what the reader gets, not what the page is.
  • Make each one different.

Review and publish#

Drafts wait in the review queue until a person approves them.

See it on your own site#

The free website check reads a site you name and reports what holds its pages back, with no account and no card. It changes nothing on your site.

Run the free website check

Sources#

FAQ schema in 2026: why the rich result went away, and why the markup still helpsGoogle now shows FAQ rich results only for well-known government and health sites. Here is what is left for everyone else.Page fixesHD4 min readOctober 16, 2026Core Web Vitals: the three numbers, and the thresholds Google calls goodLoading, responsiveness and visual stability, each with one number. Here are the targets and where to read yours.Page fixesHD5 min readOctober 16, 2026Largest Contentful Paint: what it measures and the usual fixesLCP is the moment the biggest thing on screen appears. On most pages it is the hero image or the headline.Page fixesHD4 min readOctober 16, 2026