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How to tell whether an SEO change worked

A page that rose after an edit may have risen with the whole site. Compare it to what the site normally gets.

Author: HD5 min read

Table of contents
  1. Key takeaways
  2. The usual mistake
  3. The fair comparison
  4. Keep a record
  5. See it on your own site
  6. Sources

The usual mistake#

Traffic rises after a title change, so the change gets the credit. But if every page rose that month, the page did nothing special.

The fair comparison#

Compare the page's change to the site's change over the same days. What is left over is the part the edit can explain.

Keep a record#

Each published change has a date, so the comparison always has a clear before.

See it on your own site#

The free website check reads a site you name and reports what holds its pages back, with no account and no card. It changes nothing on your site.

Run the free website check

Sources#

Before we change anything: the Nowlark baseline, in Search Console's own numbersA case study starts with the weeks before the change. These are the four weeks for nowlark.com, with no result claimed yet.Reading your dataHD4 min readOctober 16, 2026SEO competitor analysis: find who takes your searches, then whyYour search rivals are often not your business rivals. Start from the searches you want, not a list of names.Reading your dataHD5 min readOctober 16, 2026Keyword cannibalization: when two of your pages compete for one searchTwo pages answering the same search split the clicks between them. Search Console shows it if you know where to look.Reading your dataHD5 min readOctober 16, 2026