Before we change anything: the Nowlark baseline, in Search Console's own numbers

Why publish a baseline first#

A before and after only means something if the before was written down before the change. So the starting numbers are fixed here, from the Search Console performance report for nowlark.com, over the four weeks from 16 September to 13 October 2026.

What the weeks show#

The site had 34 impressions and 1 click across six addresses. The home page held 15 impressions and the one click, at an average position of 4.4. The terms, privacy and support pages held the rest, between 4 and 6 impressions each. That is too little traffic to judge a change by clicks alone, which is why the case study will also say when the answer is that it is too early to tell.

What happens next#

1. The first change goes through the review queue, with its before text saved.
2. An after window of the same length starts on the day it is applied.
3. The result is posted against the site as a whole for the same weeks, whichever way it went.