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Orphan pages: the pages nothing on your site links to

If no page links to it, readers cannot reach it and Google mostly finds it through the sitemap, if at all.

Author: HD4 min read

Table of contents
  1. Key takeaways
  2. Why they happen
  3. Why they matter
  4. What to do
  5. Find them
  6. See it on your own site
  7. Sources

Why they happen#

Old campaign pages, pages dropped from the menu in a redesign, and posts never linked from a category.

Why they matter#

Google's link guidance says it finds pages mainly by following links. A page with none is hard to find and gets little credit from the rest of the site.

What to do#

  1. If the page is useful, link to it from the most related page with clear anchor text.
  2. If it is not, redirect it to the page that replaced it.

Find them#

The site scan lists orphan pages from its crawl, and proposes links once you approve.

See it on your own site#

The free website check reads a site you name and reports what holds its pages back, with no account and no card. It changes nothing on your site.

Run the free website check

Sources#