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Featured snippets: how Google picks them, and how to opt out

Google chooses featured snippets automatically. You cannot mark a page for one, but you can make it easier to choose.

Author: HD4 min read

Table of contents
  1. Key takeaways
  2. How they are picked
  3. Make the answer liftable
  4. Opting out
  5. Rewrite through review
  6. See it on your own site
  7. Sources

How they are picked#

Google's documentation says its systems decide whether a page makes a good featured snippet for a search. There is no markup that asks for one.

Make the answer liftable#

  • Put the question in a heading.
  • Answer it in one or two sentences right under it.
  • Follow with steps or a short list.

Opting out#

The nosnippet rule blocks all snippets for a page, including featured ones. Text marked with data-nosnippet will not appear in any snippet.

Rewrite through review#

A proposed first paragraph waits beside the current one until approved.

See it on your own site#

The free website check reads a site you name and reports what holds its pages back, with no account and no card. It changes nothing on your site.

Run the free website check

Sources#