Table of contents
Three common intents#
- Learn: what is, how to, why.
- Compare: best, versus, alternatives.
- Act: pricing, buy, sign up, near me.
Read the results first#
Search the phrase. If the top results are guides, a product page will struggle, however good it is.
Then shape the page#
Google's helpful content guidance asks whether a reader leaves feeling they learned enough to reach their goal. That is intent, in Google's words.
Which searches land on the wrong page?
Comparison searches land on the home page. A comparison page would fit them.
See it on your own site#
The free website check reads a site you name and reports what holds its pages back, with no account and no card. It changes nothing on your site.