Table of contents
Why they matter#
A person who types your name already knows you. If your result is wrong or missing, you lose the easiest visit you will get.
Help Google show the right name#
Google's site-name guidance describes the markup it reads.
Watch your name#
In the performance report, filter queries that contain your brand and watch their clicks.
Which pages lost clicks this month?
Three pages lost clicks. The biggest drop is on /pricing.
See it on your own site#
The free website check reads a site you name and reports what holds its pages back, with no account and no card. It changes nothing on your site.