Redirect chains: send every old address straight to the final page

How chains form#

A page moves, then moves again. The first redirect now points to the second, and the chain grows with each redesign.

Why it matters#

Google's crawling documentation says its crawlers follow up to 10 redirect hops by default. Each hop also slows the reader down.

The fix#

1. Point each old address straight at the final page, with a permanent redirect.
2. Change internal links to the final address, so nobody goes through a redirect at all.

Find them#

The site scan lists redirect chains, ranked by how many pages send visitors into them.