E-E-A-T explained: experience, expertise, authoritativeness and trust

Where it comes from#

Google's page on helpful content explains that its raters assess experience, expertise, authoritativeness and trustworthiness, and that trust matters most. Raters give Google insight into whether its results are good, to help confirm its changes are working.

What a reader should be able to see#

• Who wrote the page, with a byline that goes somewhere.
• Why that person knows: they did it, used it, or measured it.
• Where each number comes from.

Mark it up#

Article markup can name the author. Keep it the same as the byline a reader sees.

Review before it goes out#

Every change waits for approval, so a person signs off on what the site says.