Why Google rewrites your page title, and how to write one it keeps

When a title gets replaced#

Google's title-link guidance lists common issues: half-empty titles, keyword stuffing, repeated or boilerplate text, and unnecessarily long or verbose text. Titles with these problems are the ones to fix first.

Write one that stays#

• Name the page's one job in the first words.
• Give every page its own title.
• Leave out repeated brand and keyword strings.

See it before it goes out#

PageSoar drafts the new title and shows it beside the current one. It publishes only after someone approves.